Marketing Specialist

Commonwealth Dentistry; Richmond (VA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Flexible spending account

Health insurance

Health savings account

Life insurance

Paid time off

Referral program

Retirement plan

Vision insurance

Job summary

A leading company in the dental industry is seeking a Marketing Specialist to enhance brand awareness and drive customer engagement. The ideal candidate will be creative, analytical, and collaborative, with a strong background in marketing strategies and social media management. This role involves developing innovative marketing campaigns, managing social media, and working closely with various departments to ensure successful initiatives. If you are passionate about marketing and looking to make an impact, this opportunity is for you!

Qualifications

• Bachelor's degree in Marketing or related field required.
• Experience with social media advertising on various platforms.

Responsibilities

• Manage social media presence and create engaging content.
• Coordinate marketing campaigns across multiple channels.
• Plan and execute community engagement events.

Skills

Analytical Skills

Creativity

Communication

Collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Canva Suite

Meta Business Suite

Job description

Commonwealth Dentistry is looking for a Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, engage customers, and support sales initiatives. The ideal candidate will have a strong background in analytics, advertising, and market research, with a passion for leveraging data to inform decision-making. This position requires creativity, strategic thinking, and the ability to work collaboratively within a fast-paced environment.

Responsibilities

1. Social Media Management: Elevate our brand's presence across multiple platforms by creating, scheduling, and publishing cohesive content that resonates with our audience.
2. Office-Specific Social Media: Support marketing efforts tailored to individual office locations, ensuring local relevance and engagement.
3. Cross-Department Collaboration: Partner with operations and HR teams to ensure smooth integration of marketing efforts across the company.
4. Campaign Coordination: Oversee the distribution of campaigns via social media, email, and text messaging, ensuring maximum reach and impact.
5. Innovative Marketing Strategies: Bring fresh ideas to the table, utilizing best practices, tools, and templates to ensure consistency and excellence in every aspect of the patient journey.
6. Community Engagement: Identify, plan, and execute events, both weeknights and weekends, that drive community involvement and foster brand loyalty.
7. Additional Duties: Assist with other tasks to ensure the marketing department operates efficiently and effectively.

Requirements

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Weekend and evening availability for marketing events.
3. No barriers to start or end time.
4. Creative, innovative, and collaborative mindset with a passion for marketing.
5. Proficient in Canva Suite and Meta Business Suite.
6. Strong analytical skills with the ability to solve problems creatively.
7. Excellent planning, organizing, and communication abilities.
8. Experience with social media advertising (Facebook, Instagram, TikTok, LinkedIn, etc.).
9. Availability to work evenings and weekends for event coordination.
10. Exceptional written, verbal, and proofreading skills.
11. Proven track record of collaborating with teams to achieve successful outcomes.
12. Reliable transportation.
13. Demonstrated ability to work collaboratively with others to deliver successful initiatives.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance