Social Media Specialist

Creative Marketing Alliance (CMA); Locust Corner (NJ); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Creative Marketing Alliance (CMA) seeks a Social Media Specialist to craft engaging content and visuals while sparking conversations to attract client prospects. You will manage daily projects across campaigns, develop strategies, and work across platforms.

The ideal candidate has a Bachelor’s in marketing/communications and 3+ years in social media, with strong writing, design, and analytic capabilities. CMA operates on a hybrid schedule: three days in office, two remote.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 3+ years of social media experience.
• Excellent writing and editing skills.
• Strong graphic design abilities.
• Experience with client-facing social campaigns.

Responsibilities

• Develop client social media plans with strategy, goals, channels, design, and ads.
• Create content for Facebook, LinkedIn, Instagram, TikTok, X, and YouTube.
• Develop creative posts (graphics, GIFs, videos, etc.).
• Leverage data and trends for continuous improvements.
• Increase referral traffic through social media.
• Analyze and report data and trends for each client.

Skills

Social media

Scheduling platforms

Adobe Creative Suite

B2B & non-profit experience

Excellent writer/editor

Graphic design

Communication

Multitasking & prioritization

Education

Bachelor's degree in marketing/communications

Tools

Adobe Creative Suite

Job description

Job Summary

The Social Media Specialist is responsible for writing engaging content, creating captivating visuals and sparking conversations on social media channels to attract prospects for clients. You will manage daily client projects/accounts, devise campaign strategies and much, much more.

Core Values

• Passion
• Solutions Oriented
• Accountability
• Purpose

Major Responsibility Areas (MRAs)

• Develop client social media plans including strategy, goals, channel identification, design, and advertising campaigns.
• Content development for all types of social media platforms (Facebook, LinkedIn, Instagram, TikTok, X, YouTube)
• Creative development for all types of social media posts (graphics, GIFs, videos, etc.)
• Practice continued improvements leveraging data and trends.
• Increase referral traffic through social media channels.
• Analyze and report on data and trends for each client.

Required Skills

Technical

• Proficiency with social media channels and tools
• Proficiency with scheduling platforms a must
• Adobe Suite experience a plus
• Prior client experience, more specifically B2B and non-profit preferred
• Exceptional writer/editor
• Outstanding graphic design skills

Interpersonal

• Excellent communications competence (verbal and written)
• Ability to prioritize and multi-task
• Strong time management and organization
• Effective collection skills while maintaining sound Customer relations
• Collaborator with ability to work across all levels of the organization

Education/Experience –

Bachelor’s degree in marketing, communications and/or 3+ years’ related experience in social media.

CMA currently works on a hybrid schedule with 3 days in office, and 2 days working remote.

We\'re always looking for creative trailblazers to join our team. If you\'re passionate, driven and ready to explore new horizons, submit your resume. We\'d love to get to know you for current or future job opportunities!