Social Media Specialist

Daley and Associates; Boston (MA); Hybrid; USD 41,000 - 48,000; Full time

Job summary

Daley And Associates, LLC. in Boston, MA is seeking a Social Media Specialist to develop and execute paid and organic social campaigns that support brand awareness, product marketing, audience engagement, and business growth.

The role requires 2-4+ years of experience in social media strategy, content creation, and performance analysis, with cross-functional collaboration across financial services. Hybrid work model with onsite 4 days/week and remote 1 day/week.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4+ years of experience in social media strategy, campaign execution, and platform management, preferably within financial services or wealth management.
• Experience developing and optimizing paid social media campaigns.
• Strong understanding of social media platforms, audience engagement, and content strategy.
• Excellent written and verbal communication skills.
• Experience with social media management tools such as Sprinklr, Hootsuite, or Meltwater.
• Strong analytical skills, including experience using Adobe Analytics or similar tools to evaluate campaign performance and website traffic.
• Ability to collaborate effectively with cross-functional teams and manage multiple initiatives simultaneously.

Responsibilities

• Develop and execute paid and organic social media strategies aligned with business and marketing objectives.
• Collaborate with editorial, digital, and creative teams to develop engaging content across articles, videos, podcasts, infographics, and landing pages.
• Manage and optimize social media channels, including LinkedIn, Reddit, YouTube, and Meta platforms.
• Monitor audience engagement, respond to incoming messages, and escalated inquiries when necessary.
• Analyze campaign performance, engagement metrics, and website traffic to identify trends and recommend improvements.
• Partner with marketing and business teams to coordinate integrated campaigns and refine social media strategies.
• Monitor industry trends, emerging platforms, and best practices to enhance campaign effectiveness.

Skills

Social media strategy

Campaign execution

Platform management

Written communication

Verbal communication

Social media tools

Adobe Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Sprinklr

Hootsuite

Meltwater

Job description

Social Media Specialist - Boston, MA

We are seeking a candidate for a Social Media Specialist position to join a highly successful investment management firm located in Boston, MA. This position will develop and execute paid and organic social media campaigns that support brand awareness, product marketing, audience engagement, and business growth. This individual will help strengthen the firm's social media presence while reaching financial advisors, institutional investors, distribution partners, and other key audiences.The ideal candidate has 2-4+ years of experience managing social media campaigns, creating engaging content, analyzing performance metrics, and collaborating with cross-functional teams within financial services.

This is a 12+ month contract position that will pay $30-35/hr (depending on experience) within a 40-hour workweek. This position supports a hybrid work model, onsite 4 days per week and remote 1 day per week.

Responsibilities

• Develop and execute paid and organic social media strategies aligned with business and marketing objectives.
• Collaborate with editorial, digital, and creative teams to develop engaging content across articles, videos, podcasts, infographics, and landing pages.
• Manage and optimize social media channels, including LinkedIn, Reddit, YouTube, and Meta platforms.
• Monitor audience engagement, respond to incoming messages, and escalated inquiries when necessary.
• Analyze campaign performance, engagement metrics, and website traffic to identify trends and recommend improvements.
• Partner with marketing and business teams to coordinate integrated campaigns and refine social media strategies.
• Monitor industry trends, emerging platforms, and best practices to enhance campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4+ years of experience in social media strategy, campaign execution, and platform management, preferably within financial services or wealth management.
• Experience developing and optimizing paid social media campaigns.
• Strong understanding of social media platforms, audience engagement, and content strategy.
• Excellent written and verbal communication skills.
• Experience with social media management tools such as Sprinklr, Hootsuite, or Meltwater.
• Strong analytical skills, including experience using Adobe Analytics or similar tools to evaluate campaign performance and website traffic.
• Ability to collaborate effectively with cross-functional teams and manage multiple initiatives simultaneously.