Social Media Specialist

TeamPeople; Boston (MA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

TeamPeople in Boston is seeking a Social Media Specialist to support strategy, execution, and optimization of paid and organic social programs. The role aims to drive brand awareness, engagement, and growth through targeted campaigns, content development, and performance analytics.

The ideal candidate brings expertise in social media marketing within regulated industries, with experience across LinkedIn, YouTube, Facebook, Instagram, and other platforms.

Qualifications

• 3–5 years of social media strategy, digital marketing, or social media management.
• Experience managing paid and organic social programs.
• Strong written and verbal communication skills.
• Experience using social media analytics, reporting, and social listening tools.
• Hybrid work arrangement with four onsite days per week in Boston, MA.

Responsibilities

• Develop and execute paid and organic social media strategies aligned with business objectives.
• Create and optimize campaigns across platforms to increase brand visibility and leads.
• Collaborate with editorial, digital, and creative teams to develop social content from articles, videos, podcasts, and infographics.
• Manage LinkedIn, Reddit, YouTube, Facebook, Instagram, and emerging platforms.
• Monitor engagement and inquiries, escalating issues as appropriate.
• Track, analyze, and report on campaign performance using analytics tools.
• Provide actionable recommendations based on metrics and insights.
• Collaborate with marketing, compliance, and cross-functional teams to ensure messaging consistency.
• Identify opportunities to improve campaign effectiveness through testing and optimization.

Skills

Social media strategy

Paid social campaigns

Content development

Analytics & reporting

Cross-functional collaboration

Platform management

Data-driven decisions

Communication skills

Financial services domain

Education

Bachelor's degree

Marketing/ Communications

Tools

Sprinklr

Hootsuite

Meltwater

Adobe Analytics

Job description

Our client is seeking a Social Media Specialist to support the strategy, execution, and optimization of both paid and organic social media initiatives. This role will drive brand awareness, audience engagement, and business growth through targeted social campaigns, content development, platform management, and performance analytics. The ideal candidate brings expertise in social media marketing, paid campaign execution, audience engagement, and data-driven decision-making, preferably within financial services, asset management, or a highly regulated industry

Duties & Responsibilities

• Develop and execute comprehensive paid and organic social media strategies aligned with business objectives and target audience engagement goals.
• Create and optimize social media campaigns across multiple platforms to increase brand visibility, engagement, and lead generation.
• Partner with editorial, digital, and creative teams to develop compelling social content from source materials including articles, videos, podcasts, landing pages, and infographics.
• Manage and optimize social media channels including LinkedIn, Reddit, YouTube, Facebook, Instagram, and other emerging platforms.
• Monitor platform activity, audience engagement, and incoming inquiries, escalating issues as appropriate.
• Track, analyze, and report on campaign performance using social media analytics, web analytics, and social listening tools.
• Provide actionable recommendations based on engagement metrics, audience insights, site traffic, and campaign results.
• Collaborate with marketing, business, creative, compliance, and cross-functional teams to ensure consistent messaging and campaign execution.
• Identify opportunities to improve campaign effectiveness through testing, optimization, and emerging best practices.
• Stay informed on social media trends, platform updates, industry developments, and digital marketing innovations.

Skills & Qualifications

• Strong understanding of social media platforms, audience behavior, and digital marketing best practices.
• Demonstrated success creating, managing, and optimizing paid social media campaigns.
• Excellent written, verbal, and interpersonal communication skills.
• Experience developing content strategies and adapting content for multiple social channels.
• Proficiency with social media management and monitoring platforms such as Sprinklr, Hootsuite, Meltwater, or similar tools.
• Strong analytical skills with the ability to interpret campaign data, traffic metrics, audience insights, and reporting dashboards.
• Experience leveraging analytics platforms such as Adobe Analytics or similar web analytics tools.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Strong collaboration skills with the ability to work effectively across marketing, creative, data, and business teams.
• Knowledge of financial services, investment management, asset management, or regulated industries preferred.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3–5 years of experience in social media strategy, digital marketing, or social media management.
• Experience managing both paid and organic social media programs.
• Financial services, wealth management, investment management, or related industry experience preferred.
• Experience using social media analytics, reporting, and social listening tools.
• Hybrid work arrangement with four onsite days per week in Boston, MA.