Social Media Specialist

Encompass Health; Birmingham (AL); On-site; USD 52,000 - 75,000; Full time

Benefits offered by this job

Medical, dental and vision plans

Generous paid time off

Tuition reimbursement

401(k) with company match

Flexible spending accounts

Inclusive, collaborative culture

Job summary

Encompass Health, a national inpatient rehabilitation leader, seeks a Social Media Specialist to create and publish content across social channels, driving brand awareness.

You will work with the Marketing Services team and hospital social media champions to manage campaigns, analyze performance, and respond to conversations, while ensuring alignment with organizational goals from our Birmingham Home Office.

Qualifications

• Bachelor's degree in marketing, journalism or related field.
• 3+ years of social media experience including planning and managing content across accounts.
• Experience analyzing sophisticated reporting and cross-channel performance.
• Experience collaborating across departments to deliver projects.
• Healthcare industry background and/or social media specialization is a plus.
• Familiarity with social publishing platforms like Hootsuite preferred.
• Experience with paid social campaigns, and SEO or video is a plus.

Responsibilities

• Create and publish digital content to support brand awareness.
• Collaborate with Marketing Services and hospital social media champions to manage content and campaigns.
• Write, edit and optimize social media posts to boost engagement.
• Analyze reports to evaluate performance across channels.
• Monitor conversations and respond to feedback to protect brand image.
• Oversee large volumes of content across multiple channels and align with company goals.
• Focus on daily management, execution, tracking, and optimization of social media content.

Skills

Social media management

Content creation

Analytics & reporting

Cross-department collaboration

Paid social campaigns

Video optimization

Education

Bachelor's degree in marketing, journalism or related field

Tools

Hootsuite

Job description

Join us on the heart-warming journey with a team that is a top leader in the rehabilitation industry

Encompass Health is the leader in the inpatient rehabilitation industry, you'll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.

Position Purpose

The Social Media Specialist creates and initiates digital content via social media channels to support company brand awareness. With a combination mindset of content creation, publishing and marketing, this Social Media Specialist develops content optimized for social media audiences.

Responsibilities And Tasks

• Works with the Marketing Services department and hospital social media champions to generate, launch and manage social media content in order to increase customer engagement and brand awareness.
• Creates consistent, meaningful content on social media platforms, including writing and editing social media posts, encouraging optimal customer engagement, and promoting social media campaigns.
• Analyzes reports to evaluate successes and opportunities based upon cross-channel performance.
• Monitors social media conversations, responding to both positive and negative feedback, and analyzing existing and ongoing opportunities for brand awareness growth and customer issue recovery.
• Manages large volumes of social media content creation and oversees a multitude of channels with varied audiences while maintaining an acute awareness of overall organizational goals and desired outcomes of this activity.
• Focuses on day-to-day management, implementation, tracking/reporting and optimization of social media marketing content and campaigns.
• This position must sit at our Home Office in Birmingham, AL

Minimum Qualifications

• Bachelor's degree in marketing, journalism or related field required.
• 3+ years of social media experience including planning and managing content of multiple accounts. Agency or corporate experience preferred.
• Experience analyzing sophisticated reporting, including the evaluation of successes and opportunities based upon cross-channel performance.
• Experience managing and working across departments to accomplish project deliverables and establish consensus.
• Healthcare background and/or specialized degrees in social media are beneficial.
• Experience with Hootsuite or similar social media publishing platform preferred.
• Experience with paid social campaigns, SEO and video a plus.

A Little About Us

We're confident you'll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We're proud of our career growth opportunities and how our team members work together for the greater good of our patients. We've been named one of the "World's Most Admired Companies" and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing.

Our Benefits Start Day One

• Affordable medical, dental and vision plans for full-time and part-time employees and their families.
• Generous paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k) and employee stock purchase plans.
• Flexible spending and health savings accounts.
• A community of people who love what they do. Yes, we see that as a benefit.

The Encompass Health Way

We proudly set the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together.
At Encompass Health, we celebrate and welcome diversity in our inclusive culture. We provide equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification.