Social Media Marketing Specialist

Eco South Services; United States; Remote; USD 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Social Media Marketing Coordinator to enhance online engagement for its brands. This role involves crafting compelling content for social media platforms, managing community interactions, and executing innovative marketing strategies. The ideal candidate will thrive in a fast-paced environment, contributing to a collaborative team that values creativity and initiative. You'll have the opportunity to showcase your skills in content creation, video editing, and community management while making a significant impact on brand visibility. If you're passionate about social media and ready to take on a rewarding challenge, this is the perfect opportunity for you.

Qualifications

• Experience in organic and paid social media marketing.
• Ability to create engaging content across various platforms.

Responsibilities

• Create and manage social media content for two brands.
• Respond to social media inquiries and post updates promptly.
• Write and publish blog posts for both brands' websites.

Skills

Social Media Marketing

Content Creation

Community Engagement

Email Marketing

Graphic Design

Video Editing

SEO

Education

Bachelor's Degree in Marketing or Related Field

Tools

Facebook

Instagram

Pinterest

Google Ads

Job description

his role is:

70% organic and paid social media marketing – you are a social media JEDI
A lot of this is making the content for social media
10% making content for other things like email and website
10% community and patient relations
10% reputation management
110% commitment to our dedicated marketing team and the communities we serve

Role Overview:

MainStreet Family Care and KidsStreet Urgent Care are looking for a social media marketing coordinator to join our team! Work with our team to increase awareness and engagement for both brands online as we continue to grow on channels such as Facebook (Meta), Instagram, Pinterest, and eventually TikTok.

The social media specialist is responsible for both organic and paid endeavors across these channels. The ideal candidate will be able to create website and social media content – written, graphics, and video – with ease, adapting to each brand’s voice. Just as well, you’ll have access to the tools and specialists around you for reporting insights, A/B testing, and general analytics.

As part of our lean team, you’ll wear many hats, as will those around you. On a given day, you might take on responsibilities such as blog posts on the website, responding to patient inquiries via social media, posting updates about clinic hours, or writing copy for email marketing. The members of our marketing team pitch in with their talents where the need arises, putting team success above all else. Your responsibility for content will result in your work showing up across marketing efforts and the company as a whole.

Because we keep our turnaround time < 24 hours for review responses, social media patient communications, and clinic updates, it is essential that you are available 7 days a week. If you’re looking for a 40-hour, punch-in-punch-out job, this is not the role for you. If you’re looking for a place where you will be given the tools, trust, freedom, and support to own your work, it absolutely is. You will thrive and strengthen your portfolio 5x in half the time you would elsewhere; your time here will be as demanding as it is rewarding.

This is an in-office role, so you will need to live within commuting distance of our corporate location in downtown Birmingham.

Create social media content for KidsStreet and MainStreet, posting at least 3-4 times per week per platform, per company
Of those posts, half will be short-form (< 15-30s) video content -- that you created (or worked with team members to collect footage and then edited/curated)
You will create most all your content
Manage and drive organic and boosted engagement on social media accounts (Facebook, Instagram, Pinterest, etc.) for both brands
Manage influencer campaigns and relationships from start to finish, including quality assurance for influencer UGC (user generated content)
Assist marketing coordinators with direction on clinic-specific social media marketing efforts.
Respond to social media messages and social media reviews daily, 7 days a week
Post urgent updates to clinic social pages in a timely (< 24 hours) manner
Write and publish at least 2 blogs per month for both MainStreet and KidsStreet website
Write ad copy for social media
Assist with Google Ad copy creation
Create search engine-optimized website copy as needed
Create and manage automated email campaigns for both MainStreet and KidsStreet
Remain up to date on current and future social media marketing and advertising trends and emerging platforms
Create a plan for community coordinators to penetrate social media groups and networking platforms (e.g., Nextdoor, Kahuti, ZINGR, Nearlist, etc.) to better reach and engage with moms.
Provide support for campaign development, communications, and other various projects using your expertise and experience with copywriting, graphic design, and web design