Marketing Specialist

Coalfire; United States; Remote; USD 60,000 - 80,000; Full time

Job description

About Coalfire

Coalfire Federal is a market leading cybersecurity consultancy firm that provides independent and tailored advice, assessments, technical testing and a full suite of cyber engineering services to Federal agency customers. Coalfire Federal along with its parent company, Coalfire, has an unparalleled client list with deep customer relationships with leading cloud and technology providers including Amazon, Microsoft, IBM, Google and Oracle and Federal agencies. Coalfire has been a cybersecurity thought leader for over 20 years and has offices throughout the United States and Europe and is committed to making the world a safer place by solving our clients’ toughest security challenges.

But that’s not who we are – that’s just what we do.

We are thought leaders, consultants, and cybersecurity experts, but above all else, we are a team of passionate problem-solvers who are hungry to learn, grow, and make a difference.

We’re currently seeking a Marketing Specialist to support our team. This is a remote position (must be located in the United States), and travel expectations are up to 5%.

Position Summary

• A Marketing Specialist is responsible for developing and executing marketing campaigns to promote a company’s products or services. They create content, manage digital and traditional marketing efforts, analyze campaign performance, and collaborate with cross-functional teams to drive brand awareness and customer engagement.

What you'll do

• Campaign Execution: Plan and implement marketing campaigns across multiple channels, including digital, email, social media, and print.
• Content Creation: Develop marketing materials such as blog posts, social media content, advertisements, and email newsletters.
• Market Research: Analyze industry trends, competitors, and customer insights to refine marketing strategies.
• SEO & Digital Marketing: Optimize content for search engines, manage paid advertising (Google Ads, social media ads), and track online engagement.
• Social Media Management: Create, schedule, and monitor social media posts to enhance brand visibility and engagement.
• Event & Promotion Support: Assist with planning promotional events, trade shows, and product launches.
• Performance Analysis: Track marketing KPIs, campaign success, and ROI, using tools like Google Analytics, CRM software, and email marketing platforms.
• Collaboration: Work closely with sales, product, and design teams to ensure consistent brand messaging and successful campaign execution.

What you'll bring

Foundational Marketing Knowledge

• Strong understanding of marketing fundamentals, including digital marketing, content creation, social media management, branding, and advertising.
• Exposure to SEO, email marketing, and basic analytics through coursework, internships, or personal projects.
• Awareness of consumer behavior and branding strategies.

Creativity & Content Development

• Strong writing and communication skills to craft engaging content for blogs, social media, and marketing campaigns.
• Basic knowledge of design tools like Canva or Adobe Creative Suite for simple graphics and visuals.
• Technical Skills: Experience with marketing software such as Google Analytics, HubSpot, Mailchimp, Adobe Creative Suite, and SEO tools.
• A fresh, innovative perspective on branding and audience engagement.

Adaptability & Willingness to Learn

• Eagerness to grow and develop marketing skills through hands-on experience.
• Quick learner who can adapt to new tools, trends, and strategies.
• Openness to feedback and collaboration with more experienced team members.

Analytical & Problem-Solving Skills

• Basic understanding of marketing analytics and KPIs from coursework or academic projects.
• Project Management: Ability to manage multiple campaigns and deadlines effectively.
• Ability to research competitors and industry trends to support marketing decisions.
• Ability to measure campaign performance and adjust strategies for better results.
• A curious mindset, always looking for ways to improve content and engagement.

Organization & Teamwork

• Strong organizational skills to manage multiple tasks and meet deadlines.
• Communication: Ability to present ideas clearly and work effectively with various teams.
• Ability to collaborate with different teams and take initiative on projects.
• Enthusiastic team player who contributes ideas and supports marketing goals.

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Clearance / Suitability

Ability to obtain a clearance or a Public Trust is preferred, however all clearance levels and non-cleared applicants will also be considered.

Years of Experience

• 1-3 of experience in marketing, digital marketing, or a related role preferred.
• Experience with social media platforms, email marketing, and content creation is preferred.

Bonus Points

• More than 3 years related experience.
• Experience with HubSpot.

Why you'll want to join us

Our people make Coalfire Federal great. We work together on interesting things and achieve exceptional results. We act as trusted advisors to our customers and are committed to client-focused innovation as well as innovation in the industries that we serve.

Coalfire offers our people the chance to grow professionally with colleagues they like and respect while tackling challenges that stretch their minds and expand their skill sets. Regardless of location, you’ll experience a company that prioritizes connection and wellbeing and be part of a team where people care about each other and our communities. You’ll have opportunities to join employee resource groups, participate in in-person and virtual events, and more.

You’ll enjoy competitive perks and benefits to support you and your family, like paid parental leave, flexible time off, certification and training reimbursement, digital mental health and wellbeing support memberships, and comprehensive insurance options.

Coalfire is anEEO employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.