Social Media Marketing Specialist

Liberty Safe; Payson (UT); On-site; USD 60,000 - 75,000; Full time

Job summary

Liberty Safe is seeking a Social Media & Email Marketing Specialist to grow our organic social presence and email programs from Payson, Utah. You’ll plan, create, publish, and measure content across channels while collaborating with product, sales, and customer service to source stories and drive engagement.

The ideal candidate brings 3–5+ years of experience, a data-driven mindset, strong writing and visuals, and proficiency with Klaviyo, HubSpot, and MailChimp.

Qualifications

• 3–5+ years in social media, digital marketing, email marketing, or similar roles.
• Strong understanding of content creation, digital storytelling, and community management.
• Experience building and deploying email campaigns (Klaviyo, HubSpot, MailChimp, etc.).
• Proficient in analytics tools for both social and email.
• Experience collaborating with sales, creative, product, or external partners.

Responsibilities

• Own and manage all organic social media channels (Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.).
• Develop and execute social media content calendars aligned with campaign priorities, product launches, and brand goals.
• Create content across formats: posts, videos, stories, reels, graphics, captions.
• Work cross-functionally with product, sales, and customer service for story sourcing and content ideas.
• Monitor trends, competitor activity, and cultural moments to inform social strategy.
• Engage with audiences, monitor comments, and uphold a strong brand presence.
• Use AI tools to accelerate content development, ideation, testing, and optimization.
• Track performance analytics, producing reports with insights and recommendations.
• Own the strategy and execution of all consumer and dealer email campaigns.
• Manage email calendars and work with internal partners to prioritize messaging.
• Create compelling email content—copy, images, templates, and layouts.
• Set up campaigns, automations, testing, and personalization.
• Ensure branding and deliverability standards; track performance and optimize.

Skills

Social media strategy

Email marketing

Content creation

Analytics

AI tools

Project management

Tools

Klaviyo

HubSpot

MailChimp

Job description

Social Media & Email Marketing Specialist

Location: Payson, Utah. Must work in the Utah office

Department: Marketing

Reports to: VP, Brand & Marketing

Experience: 3–5+ years preferred

About the Role

We are looking for a creative, proactive, and data-driven Social Media & Email Marketing Specialist to manage and grow our organic social media presence and email marketing programs. This is a hands‑on role responsible for planning, creating, publishing, and measuring content across multiple channels, while collaborating closely with internal teams and external partners.

The ideal candidate is a self-starter who takes initiative, embraces AI to work smarter, brings fresh ideas, and maintains a polished, professional brand voice. You will play a critical role in strengthening our brand presence, engaging our audiences, supporting audience relationships, and elevating the overall digital experience.

Key Responsibilities

Social Media Management (Organic)

• Own and manage all organic social media channels (Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.)
• Develop and execute social media content calendars aligned with campaign priorities, product launches, and brand goals
• Create content across formats: posts, videos, stories, reels, graphics, captions
• Work cross-functionally with product, sales, and customer service for story sourcing and content ideas
• Monitor trends, competitor activity, and cultural moments to inform social strategy
• Engage with audiences, monitor comments, and uphold a strong brand presence
• Use AI tools to accelerate content development, ideation, testing, and optimization
• Track performance analytics, producing reports with insights and recommendations

Email Marketing (Consumers & Dealers)

• Own the strategy and execution of all consumer and dealer email campaigns
• Manage email calendars and work with internal partners to prioritize messaging
• Create compelling email content—copy, images, templates, and layouts
• Set up campaigns, automations, testing, and personalization
• Ensure compliance with branding, deliverability standards, and best practices
• Track performance (open rate, CTR, conversions, engagement) and optimize continuously
• Collaborate with sales teams to support dealer communications, promotions, and product updates

Cross-Functional Collaboration

• Work closely with performance marketing partners to align organic content with paid strategies
• Support product launches, promotions, and campaign initiatives across departments
• Collaborate with external agencies, content creators, or freelancers when needed
• Partner with internal brand, creative, and product teams to ensure messaging consistency
• Participate in content development for landing pages, campaigns, and digital assets

Qualifications

• 3–5+ years experience in social media, digital marketing, email marketing, or similar roles
• Strong understanding of content creation, digital storytelling, and community management
• Experience building and deploying email campaigns (Klaviyo, HubSpot, MailChimp, etc.)
• Proficient in analytics tools for both social and email
• Experience collaborating with sales, creative, product, or external partners
• Strong writing and visual communication skills
• Ability to manage multiple projects and deadlines in a fast‑paced environment
• Experience using AI tools (ChatGPT, Canva AI, MidJourney, Higgsfield AI, etc.)
• Highly organized, detail‑oriented, and self‑motivated

Who Succeeds in This Role

• A creator who brings fresh ideas and can execute them independently
• A self-starter who identifies opportunities and takes initiative
• Someone who thrives with minimal supervision and loves solving problems
• A professional who maintains brand consistency across content and channels
• A hybrid thinker—creative and analytical
• Someone who embraces AI to improve quality, speed, and output
• Results‑focused: always optimizing based on performance data
• A natural collaborator with strong communication skills

Why Join Us

• Opportunity to own and shape a growing digital presence
• Work on a wide range of creative and strategic initiatives
• Collaborate with a talented team focused on innovation and growth
• A role where your creativity and results truly matter
• Dynamic environment where initiative is valued and rewarded