Social Media Marketing Manager

Ollie's Bargain Outlet, Inc.; Harrisburg (Dauphin County); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision, RX after 30+ 

401K with company match

20% Associate discount

Voluntary benefits

Job summary

Ollie’s Bargain Outlet, Inc. is seeking a creative Social Media Manager to lead our online presence, grow brand awareness, and drive engagement across diverse digital channels. The role partners with leadership and agencies to shape content strategy and campaigns.

You will manage content across platforms, monitor trends, and collaborate with teams to support promotions, events, and marketing campaigns while building strong online communities.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• 3+ years of experience in social media management, digital marketing, or influencer marketing.
• Demonstrated experience managing influencer partnerships and campaigns.
• Strong understanding of major social media platforms and influencer marketing trends.
• Experience with social media management and analytics tools.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand and business goals.
• Create, schedule, and publish engaging content across platforms including Instagram, Facebook, LinkedIn, TikTok, X (Twitter), YouTube, and emerging channels.
• Maintain a consistent brand voice and visual identity across all social media platforms.
• Collaborate with internal teams to support business objectives, promotions, events, and marketing campaigns.
• Stay informed on social media trends, platform updates, and best practices.

Skills

Excellent communication

Relationship-building

Negotiation skills

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field

Tools

Social media management tools

Analytics tools

Influencer marketing platforms

Job description

Join our team and live theOllie-tude!: (Ollie’s Core Values)

• BE A TEAM PLAYER- Associates are expected to be supportive and work together.
• BE CARING- How do I treat others with courtesy, dignity, and respect?
• BE VALUE OBSESSED- Live the “good stuff cheap” mindset.
• BE COMMITTED- Operate with grit, passion, tenacity, and action.
• BE GROWING- How do we get better every day?
• BE REAL- Associates should be honest, transparent, genuine, trustworthy, and sincere.
• Medical, Dental, Vision, and RX coverage after 30 days of employment.
• 401K, Company match begins at Associate enrollment
• 20% Associate discount on all Ollie’s purchases.
• Vast array of voluntary benefits

Position Overview:

Ollie’s Bargain Outlet is seeking a creative, strategic, and results-oriented Social Media Manager to lead our social media presence, grow brand awareness, and drive engagement across digital channels. In partnership with leadership and our third-party agencies, this role will be responsible for content strategy, community management, social media campaigns, analytics, and influencer marketing initiatives. The ideal candidate has experience building online communities, managing influencer partnerships, and leveraging social platforms to support business objectives.

Primary Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand and business goals.
• Create, schedule, and publish engaging content across platforms including Instagram, Facebook, LinkedIn, TikTok, X (Twitter), YouTube, and emerging channels.
• Maintain a consistent brand voice and visual identity across all social media platforms.
• Collaborate with internal teams to support business objectives, promotions, events, and marketing campaigns.
• Stay informed on social media trends, platform updates, and best practices.

Community Management

• Monitor and manage social media channels daily.
• Respond to comments, direct messages, reviews, and customer inquiries in a timely and professional manner.
• Foster meaningful engagement and build strong online communities.
• Identify opportunities to increase audience interaction and brand advocacy.

Influencer Marketing & Partnerships

• In partnership with our third-party agency, continue to expand the Ollie’s influencer program and grow in alignment with the company's target audience and brand values.
• Develop and maintain relationships with influencers to support marketing campaigns and long-term partnerships.
• Coordinate influencer campaigns from concept through execution, ensuring content meets brand guidelines and campaign objectives.
• Track influencer performance metrics, including engagement, reach, conversions, and ROI.
• Manage influencer product seeding, gifting programs, and event participation.
• Develop and grow the Ollie’s brand ambassador influencer program leveraging Ollie’s best customers to acquire new customers and grow brand affinity.

Analytics & Reporting

• Monitor social media and influencer campaign performance using analytics tools.
• Prepare regular reports on audience growth, engagement, content performance, and campaign effectiveness.
• Use data-driven insights to optimize content, influencer partnerships, and overall social media strategy.
• Track competitor activity and identify opportunities for improvement.

Qualifications Required

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• 3+ years of experience in social media management, digital marketing, or influencer marketing.
• Demonstrated experience managing influencer partnerships and campaigns.
• Strong understanding of major social media platforms and influencer marketing trends.
• Experience with social media management and analytics tools.
• Excellent communication, relationship-building, and negotiation skills.