Senior Social Media Manager

OLIVER Agency - North America; New York (NY); On-site; USD 98,000 - 109,000; Full time

Job summary

OLIVER, part of The Brandtech Group, is seeking a Senior Social Media Manager in New York, NY. You will oversee the social media team, ensure timely delivery, and embed smarter ways of working across the function while guiding campaigns and studio projects.

You will lead multi-brand initiatives, translate trends into guidance, and partner with account, project management, and creative teams. Advanced knowledge of Instagram, TikTok, YouTube, and other platforms, plus AI-enabled workflows, is

Qualifications

• Proven track record leading social media teams.
• Experience across multiple brands in fast-moving environments.
• Strong knowledge of major platforms and analytics tools.

Responsibilities

• Lead social media team and manage key deliverables.
• Collaborate with Account and Project Managers daily.
• Ensure on-time project delivery and quality.
• Develop processes and templates for efficiency.
• Contribute to integrated campaigns and brand work.
• Advise on platform suitability and content strategy.

Skills

Social media management

Team leadership

Operational planning

Instagram expertise

TikTok expertise

YouTube knowledge

AI tool use

Content planning

Tools

Dash Social

Talkwalker

Airtable

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Social Media Manager

Location: New York, United States

About the role:

Built for an experienced social media professional ready to take on something broader, this role combines team oversight with operational leadership — without necessarily moving into brand strategy or creative direction. Roughly half your time is spent ensuring key social deliverables land on time and at the right quality. The rest is split between embedding smarter ways of working across the social function and contributing social expertise to integrated campaigns and wider studio work.

What you will be doing:

Team Oversight and Operations

• Serve as operational lead for the social media team, tracking progress across key deliverables including Culture Squad outputs, creator briefs, reporting cycles, and channel management
• Partner daily with the Account Manager and Project Manager as part of the Mission Control team, flagging risks, clearing blockers, and keeping the team on track
• Monitor workload and output quality across the team, realigning priorities when needed and escalating to Mission Control partners where appropriate
• Hold the team accountable to timelines and quality standards, leading through influence rather than formal authority
• Identify workflow gaps and develop practical solutions that improve how the team operates day to day
• Coach and guide social media team members on an ongoing basis

Best Practices and Ways of Working

• Set and maintain quality standards for social media output across the studio
• Develop, document, and iterate on team processes, templates, and workflows that improve consistency and efficiency
• Stay ahead of platform updates, algorithm changes, and emerging social trends, translating them into clear, actionable guidance for the team
• Act as the primary resource for social media best practice across M Studio
• Contribute social media expertise to integrated campaign work and wider studio projects, including brand campaigns
• Support briefing, channel planning, and content approach for campaign work alongside the broader team
• Advise on platform suitability, audience engagement, and content strategy as needed

What you need to be great in this role:

• A strong background in social media management, built across multiple brands or complex, fast-moving environments
• Proven ability to lead, guide, and influence a team without formal line management authority, bringing people along through clarity, credibility, and consistency
• Sharp operational instincts: you identify gaps before they become problems and bring structure to complex, multi-workstream environments
• Expert-level knowledge of Instagram and TikTok, with strong working knowledge of YouTube, Pinterest, Snapchat, and other major social platforms
• Experience contributing to social strategy within integrated campaigns and brand work
• Confidence working in matrixed environments alongside account, project management, and creative teams
• Experience with social reporting and listening, including interpreting performance data and communicating insights clearly to stakeholders; familiarity with tools such as Dash Social and Talkwalker is a plus
• Comfort using project management and content planning tools such as Airtable
• Familiarity with creator and influencer brief development
• Experience operating across multiple brands in a complex, fast-moving environment
• Advanced use of Gen AI tools relevant to social media to enhance output quality and team efficiency
• Experience designing AI-assisted workflows for yourself and the wider team
• Ability to train team members on effective, responsible AI tool usage
• Agentic approach to complex, multi-step challenges with a clear bias for action
• Strong understanding of AI capabilities and limitations, with rigorous human oversight applied throughout

At the time of thisposting, the base salary for this position may range according to what's stated below. Individual compensation varies based onjob relatedfactors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one componentof OLIVER’s total compensation package.

Salary Range

$97,750 - $109,250 USD

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement.Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.