Social Media and Content Manager - Hybrid

Overture Promotions; Waukegan (IL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision insurance

401(k) with company match

Paid time off

Dog-friendly office

Job summary

Overture Promotions seeks a versatile Social Media & Content Manager to drive day‑to‑day social media execution and content production across LinkedIn, TikTok, Instagram, Facebook, and more.

You will craft engaging content, lead on-camera shoots, write compelling copy, and collaborate with teams to align campaigns with business goals. A portfolio is required to demonstrate impact and video storytelling skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Portfolio or samples of social media, content creation, video, or campaign work required.
• 3–5 years of experience in social media, content creation, digital marketing, or related role.
• Portfolio demonstrating strong social media content, particularly short‑form video.
• Experience managing brand accounts across platforms such as LinkedIn, TikTok, Instagram, and Facebook.
• Experience creating, shooting, and editing social media content.
• Proficiency with video editing and design tools such as Adobe Premiere Pro, CapCut, Canva.

Responsibilities

• Help develop and execute Overture’s social media strategy across LinkedIn, TikTok, Instagram, Facebook, and other relevant platforms.
• Build and manage an editorial calendar aligned with company priorities, industry trends, and target audiences.
• Adapt content by platform to ensure messaging and creative are appropriate for each audience and channel.
• Maintain a consistent brand voice while identifying creative opportunities to differentiate Overture.
• Manage publishing, community engagement, and day-to-day activity across company social channels.
• Identify opportunities to participate in timely trends, conversations, and emerging platform formats.
• Develop original content featuring Overture’s people, products, capabilities, culture, and client work.
• Serve as an on‑camera host and personality for short‑form videos, interviews, product features, and behind‑the‑scenes content.
• Independently shoot and edit short‑form video for TikTok, Instagram Reels, LinkedIn, and other platforms.
• Write social posts, captions, video scripts, hooks, and campaign copy.
• Interview employees and subject‑matter experts to identify useful, interesting, and engaging stories.
• Turn merchandise trends, product launches, activations, and company news into relevant social content.
• Capture content at company events, client activations, production facilities, and other locations as needed.
• Repurpose strong content ideas into multiple formats, including video, photography, carousels, written posts, and recurring content series.
• Monitor social media, cultural, marketing, and branded merchandise trends.
• Track competitors and relevant brands to evaluate Overture’s content and identify opportunities for differentiation.
• Develop a regular competitive scorecard covering content volume, engagement, audience growth, formats, and share of voice.
• Develop social‑first campaigns designed to grow audience, engagement, and brand awareness.
• Identify and manage relationships with external creators, influencers, and freelance content partners.
• Create briefs and oversee creator content from concept through publication.
• Collaborate with internal teams on product launches, events, thought leadership, and integrated marketing campaigns.
• Test new content series, creative approaches, and distribution strategies.
• Track audience growth, engagement, reach, video completion, website traffic, and other relevant performance indicators.
• Use performance data to evaluate content effectiveness and continuously improve the social media strategy.
• Provide regular reporting that includes clear insights and recommended actions.
• Connect social media activity to broader business goals, including brand awareness, customer engagement, recruiting, and lead generation.

Skills

Social media

Content creation

Video editing

Copywriting

On-camera

Analytics

Project management

Communication

Education

Bachelor's in Marketing/Communications/Digital Media

Tools

Adobe Premiere Pro

CapCut

Canva

Job description

Social Media & Content Manager

Job Title: Social Media and Content Manager - Hybrid
Reports To: Sr. Marketing Operations Manager
Department: Marketing
FSLA: Exempt
Compensation: $70,000-$90,000 annually

Job Overview:

The Social Media & Content Manager is responsible for the day-to-day execution of Overture’s social media presence across key platforms. This hands‑on role combines strategy, content creation, on‑camera representation, video production, copywriting, and publishing. Working closely with teams across the organization, this individual will develop engaging content, monitor industry and competitor trends, support social‑first campaigns, and use performance data to continuously improve Overture’s social media presence. APortfolio of work is required along with resume.

Duties and Responsibilities:

• Help develop and execute Overture’s social media strategy across LinkedIn, TikTok, Instagram, Facebook, and other relevant platforms.
• Build and manage an editorial calendar aligned with company priorities, industry trends, and target audiences.
• Adapt content by platform to ensure messaging and creative are appropriate for each audience and channel.
• Maintain a consistent brand voice while identifying creative opportunities to differentiate Overture.
• Manage publishing, community engagement, and day-to-day activity across company social channels.
• Identify opportunities to participate in timely trends, conversations, and emerging platform formats.
• Develop original content featuring Overture’s people, products, capabilities, culture, and client work.
• Serve as an on‑camera host and personality for short‑form videos, interviews, product features, and behind‑the‑scenes content.
• Independently shoot and edit short‑form video for TikTok, Instagram Reels, LinkedIn, and other platforms.
• Write social posts, captions, video scripts, hooks, and campaign copy.
• Interview employees and subject‑matter experts to identify useful, interesting, and engaging stories.
• Turn merchandise trends, product launches, activations, and company news into relevant social content.
• Capture content at company events, client activations, production facilities, and other locations as needed.
• Repurpose strong content ideas into multiple formats, including video, photography, carousels, written posts, and recurring content series.
• Monitor social media, cultural, marketing, and branded merchandise trends.
• Track competitors and relevant brands to evaluate Overture’s content and identify opportunities for differentiation.
• Develop a regular competitive scorecard covering content volume, engagement, audience growth, formats, and share of voice.
• Develop social‑first campaigns designed to grow audience, engagement, and brand awareness.
• Identify and manage relationships with external creators, influencers, and freelance content partners.
• Create briefs and oversee creator content from concept through publication.
• Collaborate with internal teams on product launches, events, thought leadership, and integrated marketing campaigns.
• Test new content series, creative approaches, and distribution strategies.
• Track audience growth, engagement, reach, video completion, website traffic, and other relevant performance indicators.
• Use performance data to evaluate content effectiveness and continuously improve the social media strategy.
• Provide regular reporting that includes clear insights and recommended actions.
• Connect social media activity to broader business goals, including brand awareness, customer engagement, recruiting, and lead generation.
• May require up to 10% travel.
• Other tasks as assigned by management.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
• A current résumé along with a portfolio or samples of relevant social media, content creation, video, or campaign work is required
• 3–5 years of experience in social media, content creation, digital marketing, or a related role.
• Portfolio demonstrating strong social media content, particularly short‑form video.
• Experience managing brand accounts across platforms such as LinkedIn, TikTok, Instagram, and Facebook.
• Experience creating, shooting, and editing social media content.
• Experience with video‑editing and design tools such as Adobe Premiere Pro, CapCut, Canva, or similar platforms.
• Strong writing, storytelling, interviewing, and communication skills.
• Strong understanding of social media trends, algorithms, formats, and audience behavior.
• Ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Comfortable appearing on camera and representing the company publicly.
• Ability to work independently and move quickly from idea to execution.
• Experience working with creators, influencers, or freelance production partners preferred.
• Familiarity with social listening, scheduling, analytics, and paid social tools preferred.

• B2B, agency, fashion, retail, lifestyle, product-driven brand, or branded merchandise experience preferred.

Benefits:

• Complete insurance coverage – Medical, dental, vision, life insurance, flex spending accounts and disability plans with Company contributions
• Pet insurance and bring your dog to work days
• Corporate partnerships with Life Time Fitness, Bears Fit, Skechers and Tickets at Work
• Generous paid time off (vacation, sick and personal days as well as yearly floating holiday)
• 401(k) eligibility day one of employment, with a Company match after the first year of employment
• Paid maternity and paternity leave based on years of service
• Relaxed dress code
• Overture family fun – Summer BBQs, volunteer ERGs, employee vegetable garden, contests, potlucks and cookoffs
• Employee referral bonus