Digital Marketing Lead

Ollie's Bargain Outlet, Inc.; Harrisburg (Dauphin County); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision, RX coverage

401K with company match

20% Associate discount

Voluntary benefits

120 hours of PTO

Job summary

Ollie's Bargain Outlet, Inc. is seeking a Digital Marketing Lead to own and drive our digital marketing roadmap across channels.

You will collaborate with marketing, CRM, analytics, and agency partners to grow customer acquisition and engagement while steering measurement frameworks and performance campaigns. The role requires 5–7 years of digital marketing experience, strong paid media expertise, and the ability to influence cross-functional teams without direct authority.

Qualifications

• 5-7 years of progressive digital marketing experience.
• Retail or e-commerce marketing experience preferred.
• Experience managing agency relationships and significant digital media budgets.
• Demonstrated success driving customer acquisition, engagement, and measurable business growth through digital channels.
• Strong expertise in paid media, social media advertising, analytics, attribution, and performance marketing.
• Advanced understanding of Google Ads, Meta platforms, analytics tools, and digital measurement methodologies.
• Proven ability to translate data into actionable business recommendations.
• Strong project management and organizational skills.
• Exceptional communication, presentation, and stakeholder management abilities.
• Ability to influence cross-functional teams and drive initiatives without direct authority.
• Advanced proficiency in Excel and PowerPoint.

Responsibilities

• Lead the development and execution of digital marketing strategies aligned with company growth objectives.
• Own annual and seasonal digital marketing plans, budgets, channel strategies, and performance targets.
• Lead digital marketing support plans for seasonal promotions and campaigns, and key business initiatives.
• Identify opportunities to expand customer acquisition, retention, and engagement across digital channels.
• Lead relationships with digital agencies and key platform partners including Google, Meta, TikTok, YouTube, and emerging media partners.
• Own measurement frameworks and reporting processes across digital channels.
• Analyze campaign results and identify actionable insights to improve efficiency and effectiveness.
• Lead testing strategies across audiences, creative, landing pages, messaging, and media channels.
• Monitor ROI, customer acquisition costs, engagement metrics, and conversion performance.
• Champion digital innovation and support ongoing digital transformation initiatives.
• Stay current on emerging digital marketing trends, technologies, and consumer behaviors.
• Perform other duties and special projects as assigned.

Skills

Digital strategy

Agency management

Budget management

Analytics & attribution

Paid media

Social media advertising

Cross-functional collaboration

Data-driven decision making

Project management

Communication & presentation

Excel & PowerPoint

Education

Bachelor's degree in Marketing, Advertising, Business, Communications, or related field

Tools

Google Ads

Meta platforms

TikTok

YouTube

Analytics tools

Job description

Join our team and live the Ollie-tude!: (Ollie's Core Values)

• BE A TEAM PLAYER- Associates are expected to be supportive and work together.
• BE CARING- How do I treat others with courtesy, dignity, and respect?
• BE VALUE OBSESSED- Live the "good stuff cheap" mindset.
• BE COMMITTED- Operate with grit, passion, tenacity, and action.
• BE GROWING- How do we get better every day?
• BE REAL- Associates should be honest, transparent, genuine, trustworthy, and sincere.

Competitive Benefits

• Medical, Dental, Vision, and RX coverage begins after 30 days of employment
• 401K, Company match begins at Associate enrollment
• 20% Associate discount on all Ollie's purchases.
• Vast array of voluntary benefits
• 120 hours of PTO that start accruing on day one

Position Overview

The Digital Marketing Lead serves as the primary strategic owner of Ollie's digital marketing programs and is responsible for driving growth through customer acquisition, engagement, and conversion across all digital channels. This role partners closely with integrated marketing, agency teams, CRM, analytics, and other cross-functional stakeholders to develop and execute the company's digital roadmap. The Digital Marketing Lead will provide leadership over digital planning and media strategy, measurement frameworks, and digital innovation initiatives. This position serves as a senior subject matter expert and project leader, influencing internal teams and agency partners to achieve business objectives.

Primary Responsibilities

• Lead the development and execution of digital marketing strategies aligned with company growth objectives.
• Own annual and seasonal digital marketing plans, budgets, channel strategies, and performance targets.
• Lead digital marketing support plans for seasonal promotions and campaigns, and key business initiatives.
• Identify opportunities to expand customer acquisition, retention, and engagement across digital channels.
• Lead relationships with digital agencies and key platform partners including Google, Meta, TikTok, YouTube, and emerging media partners.
• Own measurement frameworks and reporting processes across digital channels.
• Analyze campaign results and identify actionable insights to improve efficiency and effectiveness.
• Lead testing strategies across audiences, creative, landing pages, messaging, and media channels.
• Monitor ROI, customer acquisition costs, engagement metrics, and conversion performance.
• Champion digital innovation and support ongoing digital transformation initiatives.
• Stay current on emerging digital marketing trends, technologies, and consumer behaviors.
• Perform other duties and special projects as assigned.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required.
• 5-7 years of progressive digital marketing experience.
• Retail, e-commerce, or multi-location marketing experience are strongly preferred.
• Experience managing agency relationships and significant digital media budgets.
• Demonstrated success driving customer acquisition, engagement, and measurable business growth through digital channels.
• Strong expertise in paid media, social media advertising, analytics, attribution, and performance marketing.
• Advanced understanding of Google Ads, Meta platforms, analytics tools, and digital measurement methodologies.
• Proven ability to translate data into actionable business recommendations.
• Strong project management and organizational skills.
• Exceptional communication, presentation, and stakeholder management abilities.
• Ability to influence cross-functional teams and drive initiatives without direct authority.
• Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Strong attention to detail and strategic thinking capabilities.

Physical Requirements

• Ability to remain in a normal seated position regularly.
• Ability to see, hear, and speak regularly.
• Ability to grip, reach, and pinch with arms and hands frequently.
• Ability to bend and twist occasionally.
• Ability to work in a constant state of alertness and safe manner.

Ollie's is an equal opportunity employer. In compliance with Federal and State Equal Opportunity Laws, qualified applicants are considered for all positions applied for without regard to race, color, religion, sex, sexual orientation and identity, national origin, age, veteran's status, disability, or any other legally protected status.