Social Media Marketing Manager

Ollie's Bargain Outlet; Buffalo (NY); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision, RX after 30d

401K with company match

20% Associate discount

Voluntary benefits

Job summary

Ollie’s Bargain Outlet is hiring a Social Media Manager to lead content strategy, community management, and influencer partnerships. You will work with leadership and external agencies to design campaigns, grow brand awareness, and drive engagement across major platforms.

The ideal candidate has 3+ years of social media or influencer marketing experience, excellent communication, and strong project management skills, with a passion for data‑driven results.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Minimum 3 years in social media management or influencer marketing.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand and business goals.
• Create, schedule, and publish content across platforms (Instagram, Facebook, LinkedIn, TikTok, X, YouTube).
• Monitor channels daily, respond to inquiries, and foster engagement.
• Manage influencer relationships, campaigns, and ROI tracking.
• Monitor analytics and prepare regular performance reports.

Skills

Social media management

Influencer marketing

Analytics tools

Communication

Project management

Negotiation

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field

Tools

Social media management platforms

Analytics tools

Influencer platforms

Job description

Support Center
6295 Allentown Blvd
Suite 1
Harrisburg, PA 17112, USA

Description

Join our team and live the Ollie-tude! (Ollie’s Core Values)

• BE A TEAM PLAYER- Associates are expected to be supportive and work together.
• BE CARING- How do I treat others with courtesy, dignity, and respect?
• BE VALUE OBSESSED- Live the “good stuff cheap” mindset.
• BE COMMITTED- Operate with grit, passion, tenacity, and action.
• BE GROWING- How do we get better every day?
• BE REAL- Associates should be honest, transparent, genuine, trustworthy, and sincere.
• Medical, Dental, Vision, and RX coverage after 30 days of employment.
• 401K, Company match begins at Associate enrollment.
• 20% Associate discount on all Ollie’s purchases.
• Vast array of voluntary benefits.

Position Overview

Ollie’s Bargain Outlet is seeking a creative, strategic, and results-oriented Social Media Manager to lead our social media presence, grow brand awareness, and drive engagement across digital channels. In partnership with leadership and our third‑party agencies, this role will be responsible for content strategy, community management, social media campaigns, analytics, and influencer marketing initiatives. The ideal candidate has experience building online communities, managing influencer partnerships, and leveraging social platforms to support business objectives.

Primary Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand and business goals.
• Create, schedule, and publish engaging content across platforms including Instagram, Facebook, LinkedIn, TikTok, X (Twitter), YouTube, and emerging channels.
• Maintain a consistent brand voice and visual identity across all social media platforms.
• Collaborate with internal teams to support business objectives, promotions, events, and marketing campaigns.
• Stay informed on social media trends, platform updates, and best practices.

Community Management

• Monitor and manage social media channels daily.
• Respond to comments, direct messages, reviews, and customer inquiries in a timely and professional manner.
• Foster meaningful engagement and build strong online communities.
• Identify opportunities to increase audience interaction and brand advocacy.

Influencer Marketing & Partnerships

• In partnership with our third‑party agency, continue to expand the Ollie’s influencer program and grow in alignment with the company's target audience and brand values.
• Develop and maintain relationships with influencers to support marketing campaigns and long‑term partnerships.
• Coordinate influencer campaigns from concept through execution, ensuring content meets brand guidelines and campaign objectives.
• Track influencer performance metrics, including engagement, reach, conversions, and ROI.
• Manage influencer product seeding, gifting programs, and event participation.
• Develop and grow the Ollie’s brand ambassador influencer program leveraging Ollie’s best customers to acquire new customers and grow brand affinity.

Analytics & Reporting

• Monitor social media and influencer campaign performance using analytics tools.
• Prepare regular reports on audience growth, engagement, content performance, and campaign effectiveness.
• Use data‑driven insights to optimize content, influencer partnerships, and overall social media strategy.
• Track competitor activity and identify opportunities for improvement.

Qualifications Required

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• 3+ years of experience in social media management, digital marketing, or influencer marketing.
• Demonstrated experience managing influencer partnerships and campaigns.
• Strong understanding of major social media platforms and influencer marketing trends.
• Experience with social media management and analytics tools.
• Excellent communication, relationship‑building, and negotiation skills.
• Strong project management and organizational abilities.

Preferred

• Familiarity with influencer management platforms and creator marketplaces.
• Basic photography, graphic design, and video editing skills.
• Experience working with agencies, creators, or brand ambassadors.

Physical Requirements

• Ability to sit at a desk to work on a computer for an extended period of time.
• Ability to see, hear, and speak regularly.
• Ability to grip, reach, and pinch with arms and hands frequently.
• Ability to bend and twist occasionally.
• Ability to work in a constant state of alertness and safe manner.

Equal Opportunity Employer

Ollie’s is an equal opportunity employer. In compliance with Federal and State Equal Opportunity Laws, qualified applicants are considered for all positions applied for without regard to race, color, religion, sex, sexual orientation and identity, national origin, age, veteran’s status, disability, or any other legally protected status.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.