Social Media Marketer

Juice Design Inc.; Jersey City (NJ); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading company is seeking a Social Media Marketer to develop and implement online marketing strategies. The role involves creating engaging content, managing social media platforms, and analyzing metrics to drive brand awareness and sales. This position offers opportunities for career growth into senior marketing roles.

Qualifications

• 2+ years of experience in social media marketing or a related field.
• Proficiency in content creation, including writing, graphic design and video production.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Plan, create and curate high-quality, engaging content for social media platforms.
• Monitor and analyze social media metrics and provide data-driven insights.

Skills

Social Media Experience

Content Creation Skills

Paid Social Media Advertising

Analytics Tools

Tools

Hoot-suite Insights

Sprout Social

Facebook Ads Manager

LinkedIn Ads

Job description

A Social Media Marketer develops and implements online marketing strategies to engage audiences, build brand awareness and drive website traffic and sales. Here's an overview of the role:

Key Responsibilities

1. Social Media Strategy: Develop and execute comprehensive social media strategies aligned with business objectives.
2. Content Creation: Plan, create and curate high-quality, engaging content (text, images, videos) for social media platforms.
3. Platform Management: Manage and optimize social media presence across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube).
4. Paid Social Media Advertising: Plan, execute and optimize paid social media advertising campaigns to drive website traffic, leads and sales.
5. Analytics and Reporting: Monitor and analyze social media metrics (engagement, reach, clicks, conversions) and provide data-driven insights to inform future strategies.

Skills and Qualifications

1. Social Media Experience: 2+ years of experience in social media marketing or a related field.
2. Content Creation Skills: Proficiency in content creation, including writing, graphic design and video production.
3. Paid Social Media Advertising: Experience with paid social media advertising platforms, such as Facebook Ads Manager or LinkedIn Ads.
4. Analytics Tools: Familiarity with social media analytics tools, such as Hoot-suite Insights or Sprout Social.

Career Path and Growth Opportunities

1. Senior Social Media Marketer: Lead social media marketing efforts, including strategy, content creation and paid advertising.
2. Digital Marketing Specialist: Oversee digital marketing efforts, including social media, email marketing and search engine optimization (SEO).
3. Marketing Manager: Lead marketing efforts, including social media, content marketing and event planning.
4. Director of Marketing: Oversee marketing strategy and direction, including social media, content marketing and lead generation.
5. Chief Marketing Officer (CMO): Lead all marketing efforts, providing strategic guidance and leadership to the marketing team.

* Free services are subject to limitations