Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

NORY, Inc.; New York (NY); Remote; USD 60,000 - 80,000; Part time

Job summary

NORY, Inc. is seeking a part-time Digital Marketing Specialist to enhance their presence in the NYC education and parenting market. The role involves developing marketing strategies, creating content, and analyzing campaign performance, all in a flexible virtual environment.

Benefits

401(k)

Qualifications

• Success in digital marketing in NYC education and parenting markets.
• Expertise in multimedia content creation with a strong portfolio.

Responsibilities

• Develop data-driven strategies for customer acquisition.
• Produce and manage marketing content across channels.
• Track campaign performance and optimize strategies.

Skills

Digital Marketing

Content Creation

SEO Optimization

Data Analysis

Job description

Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

This range is provided by NORY, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$25.00/hr - $40.00/hr

Direct message the job poster from NORY, Inc.

About NORY: NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of 4000+ children annually through immersive and hands-on learning experiences. Our mission is to develop young risk-takers, problem solvers, and empathetic leaders. Discover more about our mission and vibrant camp atmosphere:

• Instagram: bit.ly/noryi
• Summer Camp Video: bit.ly/noryvideo1

The Role: We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data. You will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.

Responsibilities:

• Customer Acquisition: Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market.
• Content Creation: Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs.
• SEO Optimization: Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility.
• Channel Management: Manage and optimize marketing channels including social media channels (mainly Instagram and YouTube), continuously evaluating performance to adjust strategies.
• Analytics and Reporting: Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.

Qualifications:

• Demonstrated success in digital marketing within the NYC education and parenting markets, with a strong focus on data-driven decision-making.
• Expertise in creating engaging multimedia content with a robust portfolio showcasing video production, graphic design, and written communication skills.
• In-depth knowledge of the NYC parenting and education sectors, with strategic marketing experience.

Join Our Vision: Align with our core values of purpose, accountability, feedback, and unity. See how you fit with our ethos at www.nory.co/value.

Compensation: $25-40 per hour, based on experience and portfolio strength.

Flexible Employment Options: This part-time role offers 10-30 hours per week, providing flexibility to fit your schedule and commitments. This is a remote position.

Application Requirements: Please submit your resume, detailed case studies of your successful marketing campaigns in the NYC parenting and education markets, and documentation of data-driven results to [e-mail]

NORY, Inc. is an equal-opportunity employer, dedicated to diversity and inclusion. We welcome applications from all qualified individuals.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing, Sales, and Advertising

• Industries

  Education Administration Programs, Primary and Secondary Education, and Education

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Inferred from the description for this job

401(k)

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