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Job Purpose
FalconViz is seeking a creative and results-driven Social Media Manager to oversee the digital presence of FalconViz and its growing portfolio of innovative products, including Gharsa, StockViz, and other offerings. The ideal candidate will have a strong understanding of social media platforms, content strategy, and analytics to effectively grow our audience, engage with stakeholders, and enhance brand visibility.
This role requires a dynamic individual who can craft compelling content, execute targeted campaigns, and align social media efforts with the company’s goals and vision for innovation.
Tasks And Responsibilities
- Social Media Strategy and Management
Develop and implement social media strategies to build brand awareness and engagement for FalconViz and its products (Gharsa, StockViz, etc.). Manage daily operations of all social media accounts, including content creation, posting, and scheduling. Ensure brand consistency across all social media platforms by adhering to corporate branding guidelines and tone. - Content Creation and Campaign Management
Create visually appealing and engaging content, including posts, stories, videos, and infographics, tailored to specific platforms (e.g., LinkedIn, Instagram, Twitter, Facebook). Plan and execute promotional campaigns for product launches, events, and updates. Write, edit, and proofread captions, posts, and blog excerpts to align with marketing objectives. - Community Engagement and Growth
Actively monitor and respond to audience interactions, inquiries, and feedback across platforms. Grow the company’s social media following through targeted campaigns and community-building initiatives. Identify and engage with influencers and collaborators in the drone, AI, and sustainability industries. - Analytics and Performance Tracking
Track, analyze, and report on key performance metrics (KPIs) such as engagement rates, reach, impressions, and conversions. Use data-driven insights to refine strategies and optimize content performance. - Product-Specific Focus
Promote Gharsa by emphasizing its role in precision agriculture, sustainability, and reforestation initiatives. Develop campaigns for StockViz, highlighting its value proposition and key features. Align social media efforts with the marketing strategies for other FalconViz products and services. - Collaboration and Coordination
Work closely with the marketing team, graphic designers, and product managers to align social media content with broader marketing goals. Stay updated on social media trends, platform updates, and industry best practices to keep FalconViz at the forefront of digital engagement.
Education And Professional Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience managing social media accounts and campaigns for businesses or products.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Strong visual and written communication skills, with a creative approach to content creation.
- Knowledge of drone, AI, and sustainability industries is a plus.
- Ability to multitask, meet deadlines, and adapt to a fast-paced environment.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Broadcast Media Production and Distribution