Social Media Manager & Producer

Knocking Inc; New York (NY); Hybrid; USD 72,000 - 90,000; Full time

Job summary

Knocking is seeking a Social Media Manager & Producer in New York to lead multi-channel content for our commerce-centric brands. You’ll own social accounts, craft engaging video-first content, and collaborate across Partnerships, Creative, and Studio teams to elevate marketplace moments.

Ideal candidates have 3–4 years in social media, strong Adobe CapCut Canva skills, and a sharp eye for storytelling in both B2B and consumer contexts.

Qualifications

• 3–4 years of social media experience across B2B and consumer brands.
• Proficiency in video editing and graphic design for social content.
• Strong copywriting and storytelling for social channels.

Responsibilities

• Own day‑to‑day management of all Knocking social channels and marketplace accounts.
• Create and produce social‑first content across video, graphics, motion, and copy.
• Collaborate with Partnerships, Creative, Production, Studio, and Business Development to surface launches.

Skills

Social media management

Video editing

Graphic design

Adobe Creative Suite

CapCut

Canva

Copywriting

LinkedIn growth

Tools

CapCut

Canva

Adobe Creative Suite

UGC creation tools

Job description

Social Media Manager & Producer

Full-Time | 3-4 Years Experience | Hybrid - New York

80k / Year

About Knocking

Knocking is a quickly growing commerce in content company that builds, powers, and distributes shoppable marketplaces through the biggest media platforms in the country. Through our ecosystem of marketplaces we connect millions of consumers with consumer products. We help brands scale through trusted media, storytelling, and seamless commerce. We help media companies and creators discover new ways to monetize content. We sit at the intersection of media, entertainment, and retail, building innovative and unexpected ways for people to discover and shop.

Role Overview

We’re looking for a Social Media Manager & Producer who is equal parts creative producer, and fast-moving executor. This person will manage multiple brand accounts across Knocking’s ecosystem and help elevate our presence in the cultural, business, and creator landscapes.

This role touches both B2B and consumer-facing channels for our marketplaces. You’ll work across teams—Partnerships, Creative, Production, Studio, Business Development—and play a critical part in bringing Knocking’s programs and community to life.

This is a role for someone who is a self-starter, thrives in a fast-paced environment, and is looking to be a true addition to our team. We are looking for someone who can own this part of our business, and bring new insight and execution.

Key Responsibilities

Multi-Channel Management (All duties as assigned by management)

• Own day-to-day management of all Knocking social channels and marketplace accounts.
  • Oversee posting, scheduling, community management, and real-time engagement.
  • Maintain social media content calendars across all accounts.

Content Creation & Production

• Own the creation and production of social-first content across video, graphics, motion, and copy.
• Capture and edit content from shoots, events, podcasts, partner activations, and behind-the-scenes moments.
• Collaborate cross-functionally to surface, package, and amplify priority launches, products, and marketplace moments.

Strategic Leadership

• Develop and evolve Knocking’s own social media strategy with a sharp understanding of:
  • Business and startup culture
  • Commerce and e-commerce
  • Consumer products and brand stories
  • Media and entertainment landscapes
  • Creator economy and affiliate ecosystems
  • Omni-channel strategy & consumer behavior
• Translate Knocking’s complex business model into clear, compelling content for Social Media.

Skills & Experience

Required

• 3-4 years of social media experience, ideally across both B2B and consumer-facing brands.
• String capabilities in Adobe Suite, Cap-Cut and Canva: video editing and graphic design for social media.
• Strong understanding of LinkedIn and Instagram algorithms, best practices, and growth strategy.
• Ability to work autonomously, juggle multiple accounts, and manage fast-turn deadlines.
• Excellent copywriting skills—concise, strategic, and on-brand.
• Strong visual taste and creative instincts.

Technical Skills

• CapCut / Canva
• Adobe Creative Suite
• Graphic Design, Video Editing and Motion Graphics
• Familiarity with UGC-style creation, creator tools, and social-first editing

Bonus / Strong Plus

• Experience in media, entertainment, retail, or commerce environments
• Experience with creator marketing, affiliate programs, or influencer partnerships
• Understanding of brand storytelling, product marketing, and digital consumer behavior
• Comfortable interfacing with leadership, partners, and creators

Who You Are

• A self-starter who thrives in high-growth, fast-paced environments.
• Someone with ideas and a drive to see them through. Connects trends, culture and commerce.
• A clear, efficient communicator who can collaborate across multiple teams.
• An organized operator who can manage many moving pieces at once.
• Someone who understands Knocking’s world—and can translate complex ideas into content people actually want to watch.

Knocking is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our workforce.