Social Media Manager - PR Focus

Placements24; United States; Hybrid; USD 22,000 - 32,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development

Job summary

Placements24 in Welkom, South Africa, seeks a proactive Social Media Manager with a PR focus to develop and execute social strategies that shape brand perception and support PR objectives.

You will manage content across platforms, monitor conversations, engage followers, and collaborate with the PR team to ensure consistent messaging. Hybrid work is offered.

This role provides a competitive salary and opportunities for growth in a dynamic, creative team.

Qualifications

• Proven work experience as a Social Media Manager with a PR focus.
• Excellent copywriting, editing, and communication skills.
• Experience in social media strategy and content creation.
• Strong understanding of social media KPIs and analytics tools.
• Experience in community management and online reputation management.
• Bachelor's degree in Marketing, Communications, Public Relations, or related field relevant to Welkom.

Responsibilities

• Develop and execute a comprehensive social media strategy focused on PR goals.
• Create, curate, and manage published content across all social media platforms.
• Monitor social media channels for industry trends, customer feedback, and potential PR issues.
• Engage with followers, respond to comments and messages in a timely and professional manner.
• Collaborate with the PR team to ensure consistent brand messaging and narrative.
• Analyze social media metrics and report on performance, making recommendations for optimization.

Skills

Copywriting

Content creation

PR focus

Social media strategy

Analytics

Community management

Education

Bachelor's degree in Marketing, Communications, PR

Tools

Analytics tools

Job description

About the Role

Our client seeks a proactive and creative Social Media Manager with a strong emphasis on Public Relations to join their team in Welkom . This role will be responsible for developing and implementing social media strategies that enhance brand reputation, engage target audiences, and support overall PR objectives. You will manage the company's social media presence, craft compelling narratives, and monitor online conversations to protect and promote the brand. This is an exciting opportunity to make a significant impact on our client's public perception within the Free State province, leveraging social platforms effectively.

Key Responsibilities

• Develop and execute a comprehensive social media strategy focused on PR goals.


• Create, curate, and manage published content (images, video, written) across all social media platforms.


• Monitor social media channels for industry trends, customer feedback, and potential PR issues.


• Engage with followers, respond to comments and messages in a timely and professional manner.


• Collaborate with the PR team to ensure consistent brand messaging and narrative.


• Analyze social media metrics and report on performance, making recommendations for optimization.

Requirements

• Proven work experience as a Social Media Manager or similar role, with a PR focus.


• Excellent copywriting, editing, and communication skills.


• Demonstrable experience in social media strategy and content creation.


• Strong understanding of social media KPIs and analytics tools.


• Experience in community management and online reputation management.


• Bachelor's degree in Marketing, Communications, Public Relations, or a related field relevant to Welkom .

Benefits

• Competitive annual salary.


• Hybrid work model providing work-life balance.


• Opportunities for professional development in a growing field.


• Collaborative team environment focused on innovation.


• Direct influence on the company's online presence and brand reputation for our client.