Digital Content Strategist

Placements24; Windsor Park (TN); Hybrid; USD 54,000 - 81,000; Full time

Benefits offered by this job

Hybrid work model

Health, dental, and vision insurance

Professional development allowance

Job summary

Placements24 is seeking a Digital Content Strategist for a hybrid role to define and execute a strategy that drives engagement and supports marketing goals.

You will plan, create, and distribute compelling content across websites, blogs, social media, and emails, using data-driven insights and SEO best practices.

The ideal candidate has 4+ years of experience, a degree in marketing/related field, strong writing and analytics, and proficiency with CMS and Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum of 4 years in digital content strategy or related roles.
• Proven ability to develop and execute content strategies that drive engagement.
• Strong SEO, CMS, and analytics tools knowledge.
• Excellent writing, editing, and storytelling with attention to detail.

Responsibilities

• Develop and implement a data-driven digital content strategy.
• Plan, create, and manage content for websites, blogs, social media, emails.
• Conduct keyword research and SEO analysis to optimize content.
• Analyze content performance metrics and engagement to refine strategy.
• Collaborate with designers, marketers, stakeholders to produce high-quality content.
• Stay current with digital marketing trends and best practices.

Skills

Data-driven mindset

Content strategy

Writing & editing

Analytics interpretation

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

CMS

Google Analytics

Social media tools

Job description

About the Role

Our client is seeking a creative and analytical Digital Content Strategist to join their innovative team in East London . This role is crucial for defining and executing a content strategy that drives engagement, supports marketing goals, and enhances online brand presence. You will be responsible for planning, creating, and distributing compelling digital content across various platforms, ensuring it resonates with target audiences. This is an exciting opportunity for a strategic thinker to shape content narratives in a hybrid work environment, contributing to the digital marketing success of the company in the Eastern Cape region.

Key Responsibilities

• Develop and implement a data-driven digital content strategy aligned with marketing objectives.
• Plan, create, and manage content for websites, blogs, social media, email campaigns, and other digital channels.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Analyze content performance metrics and user engagement to refine strategy and improve results.
• Collaborate with designers, marketers, and other stakeholders to produce high-quality content.
• Stay current with digital marketing trends, content formats, and best practices to ensure innovative approaches.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in digital content strategy , content marketing, or related roles.
• Proven ability to develop and execute successful content strategies that drive engagement and conversions.
• Strong understanding of SEO, content management systems (CMS), and analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Experience with various digital marketing platforms and social media management tools.

Benefits

• Competitive annual salary with performance-based incentives.
• Hybrid work model offering flexibility for employees in East London .
• Comprehensive health, dental, and vision insurance.
• Allowance for professional development, including courses and conferences.
• A dynamic and collaborative work environment fostering creativity and strategic thinking.