Social Media Manager (On-Site)

Fresh Roasted Coffee; Sunbury (Northumberland County); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with employer match

Paid holidays and paid time off

Generous employee discount on coffee &

Job summary

Fresh Roasted Coffee in Sunbury, PA is seeking a hands-on Social Media Manager to turn great products and daily moments into engaging content across platforms. This on-site, full-time role requires creativity, video skills, and the ability to manage calendars, craft captions, and grow our brand voice with authentic storytelling.

You will work across Instagram, TikTok, YouTube, Facebook, and LinkedIn, collaborate with teams, and help launch campaigns.

Qualifications

• 2+ years of experience managing social media for a company, brand, agency, or organization.
• Experience creating short-form video content.
• Strong knowledge of Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Experience with social media scheduling and analytics.
• Strong writing and communication skills.
• Photography and video skills.
• Experience with video editing tools such as CapCut, Adobe, Canva, or similar.
• A strong understanding of current social media trends.
• The ability to manage multiple projects and deadlines.
• A portfolio or examples of social media work.

Responsibilities

• Manage our social media accounts across Instagram, Facebook, TikTok, YouTube, and LinkedIn for Fresh Roasted Coffee and other family of brands.
• Develop and maintain a creative social media content calendar.
• Create engaging Reels, TikToks, Stories, photos, videos, and other social content.
• Write captions, scripts, and social copy that fits our brand voice.
• Stay on top of trends, sounds, hashtags, platform changes, and emerging content formats.
• Capture content throughout our coffee and tea manufacturing facility.
• Help showcase our products, people, culture, behind-the-scenes operations, and brand story.
• Appear on camera and become a recognizable personality for the brand when appropriate.
• Respond to comments, messages, and community interactions.
• Manage influencer and creator partnerships.
• Support product launches, promotions, contests, giveaways, and marketing campaigns.
• Monitor social media analytics and use data to improve content.
• Track engagement, reach, follower growth, views, and other key performance indicators.
• Identify opportunities to grow our audience and increase brand awareness.

Skills

Social media management

Short-form video

Platform knowledge

Scheduling & analytics

Copywriting

Photography & videography

Video editing tools

Trends awareness

Time management

Portfolio

Tools

CapCut

Adobe

Canva

Job description

Social Media Manager

Fresh Roasted Coffee | Sunbury, PA | Full-Time | On-Site

Are you the person who always knows what's trending?

Fresh Roasted Coffee is looking for a Social Media Manager who can turn great products, interesting people, and everyday moments into content people actually want to watch, share, and engage with.

This is a hands-on, creative role for someone who loves social media, understands short-form video, has a strong eye for content, and knows how to turn an idea into a post, Reel, or TikTok that gets attention.

What You'll Do

• Manage our social media accounts across Instagram, Facebook, TikTok, YouTube, and LinkedIn for Fresh Roasted Coffee and other family of brands.


• Develop and maintain a creative social media content calendar


• Create engaging Reels, TikToks, Stories, photos, videos, and other social content


• Write captions, scripts, and social copy that fits our brand voice


• Stay on top of trends, sounds, hashtags, platform changes, and emerging content formats


• Capture content throughout our coffee and tea manufacturing facility


• Help showcase our products, people, culture, behind-the-scenes operations, and brand story


• Appear on camera and become a recognizable personality for the brand when appropriate


• Respond to comments, messages, and community interactions


• Manage influencer and creator partnerships


• Support product launches, promotions, contests, giveaways, and marketing campaigns


• Monitor social media analytics and use data to improve content


• Track engagement, reach, follower growth, views, and other key performance indicators


• Identify opportunities to grow our audience and increase brand awareness

What We're Looking For

We're looking for someone who is creative, energetic, organized, and genuinely understands social media.

You'll be a strong candidate if you have:

• 2+ years of experience managing social media for a company, brand, agency, or organization


• Experience creating short-form video content


• Strong knowledge of Instagram, Facebook, TikTok, YouTube, and LinkedIn


• Experience with social media scheduling and analytics


• Strong writing and communication skills


• Photography and video skills


• Experience with video editing tools such as CapCut, Adobe, Canva, or similar


• A strong understanding of current social media trends


• The ability to manage multiple projects and deadlines


• A portfolio or examples of social media work

Bonus points for:

• Influencer or creator marketing experience


• Experience growing a brand's social media following


• Experience appearing on camera


• Experience with Meta Business Suite or TikTok tools


• Experience in food, beverage, consumer products, e-commerce, or manufacturing


• A great sense of humor and a personality that comes through on camera

What We Want From This Person

We don't want someone who simply posts three times a week because the content calendar says it's Tuesday.

We want someone who sees a coffee roasting machine and thinks, \"That would make a great video.\"

Someone who notices a funny moment on the production floor and knows how to turn it into content.

Someone who understands why one video gets 500 views while another gets 50,000-and wants to figure out why.

Someone who can take our products and our people and tell their stories in a way that feels authentic, entertaining, and worth following.

Why Join Fresh Roasted Coffee?

Growth & Stability

We're not just growing, we're scaling smartly and sustainably. Join a company with consistent expansion and long-term opportunity.

Culture That Feels Good

We foster a positive, creative, and team-oriented environment where people genuinely enjoy coming to work.

Competitive Benefits

We take care of our team like we take care of our beans:

• Health, dental, and vision insurance


• 401(k) with employer match


• Paid holidays and paid time off


• Generous employee discount on coffee and tea