Social Media Manager

IBC Roofing; Wilmington (NC); On-site; USD 42,000 - 48,000; Full time

Benefits offered by this job

Health benefits

Mileage reimbursement

Creative autonomy

Leadership access

Growth opportunities

Bonuses

Job summary

IBC Roofing is seeking a content-first Social Media Manager to turn on-site activity into organic growth. You will own social channels, craft a monthly content calendar, and produce short-form video content for Reels, TikToks, and YouTube Shorts.

The role requires 2+ years managing social media, a proven organic growth record, and proficiency in video editing and design tools. This in-office position offers competitive benefits and opportunities to scale with the company.

Qualifications

• 2+ years managing social media for a brand or agency.
• Proven organic growth track record - bring the numbers.
• Video editing proficiency (CapCut, Adobe Premiere, DaVinci Resolve, or similar).
• Graphic design skills (Canva, Photoshop, or Adobe Express).
• Deep understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms.
• Ability to create content in fast-paced, outdoor jobsite environments.
• Understanding of YouTube SEO and long-form caption strategy.
• Proficient with Meta Business Suite, TikTok Analytics, and similar tools.
• Strong written communication skills with the ability to develop and maintain brand voice.
• Self-starter who owns their deadlines without micromanagement.

Responsibilities

• Manage and grow all social channels - Instagram, Facebook, TikTok, LinkedIn, and YouTube - with a focus on organic reach.
• Build and execute a monthly content calendar showcasing our work, our people, and our expertise.
• Shoot, direct, and edit short-form video content for Reels, TikToks, and YouTube Shorts - start to finish.
• Design on-brand graphics, stories, and post layouts.
• Write compelling captions with SEO-optimized copy and CTAs that drive engagement and leads.
• Monitor and actively engage with followers - comments, DMs, and reviews - to build a loyal community.
• Stay current on algorithm shifts, trending audio, and emerging formats and adapt fast.
• Coordinate with field crews to capture authentic, in-the-moment jobsite content.
• Track and report on KPIs monthly: follower growth, reach, impressions, engagement rate, and lead attribution.
• Run A/B tests on content formats, posting times, and copy to continuously improve performance.

Skills

Social media management

Organic growth

Video editing

Graphic design

Instagram strategy

YouTube SEO

Meta Business Suite

Content creation

Written communication

Deadline management

Tools

CapCut

Adobe Premiere

DaVinci Resolve

Canva

Photoshop

Adobe Express

Job description

Job Title: Social Media Manager – Organic Growth

Department: Marketing

Employment Type: Full-Time

In Office

About the Role

We build things that last - roofs, relationships, and a reputation earned one job at a time. Now we're looking for a content-first Social Media Manager to take everything happening on our job sites and turn it into organic growth that converts.

What You'll Own

• Manage and grow all social channels - Instagram, Facebook, TikTok, LinkedIn, and YouTube - with a focus on organic reach
• Build and execute a monthly content calendar showcasing our work, our people, and our expertise
• Shoot, direct, and edit short-form video content for Reels, TikToks, and YouTube Shorts - start to finish
• Design on-brand graphics, stories, and post layouts
• Write compelling captions with SEO-optimized copy and CTAs that drive engagement and leads
• Monitor and actively engage with followers - comments, DMs, and reviews - to build a loyal community
• Stay current on algorithm shifts, trending audio, and emerging formats and adapt fast
• Coordinate with field crews to capture authentic, in-the-moment jobsite content
• Track and report on KPIs monthly: follower growth, reach, impressions, engagement rate, and lead attribution
• Run A/B tests on content formats, posting times, and copy to continuously improve performance

Requirements

• 2+ years managing social media for a brand or agency
• Proven organic growth track record - bring the numbers
• Video editing proficiency (CapCut, Adobe Premiere, DaVinci Resolve, or similar)
• Graphic design skills (Canva, Photoshop, or Adobe Express)
• Deep understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms
• Ability to create content in fast-paced, outdoor jobsite environments
• Understanding of YouTube SEO and long-form caption strategy
• Proficient with Meta Business Suite, TikTok Analytics, and similar tools
• Strong written communication skills with the ability to develop and maintain brand voice
• Self-starter who owns their deadlines without micromanagement

Bonus Points

• Experience in construction, roofing, trades, or home services
• Photography skills or drone footage experience
• Paid social experience (Meta Ads, TikTok Ads)
• Google review and reputation management experience
• Knowledge of Google Analytics / GA4

What We Offer

• Competitive salary commensurate with experience (42-48K - bonuses available)
• Health benefits
• Mileage reimbursement for jobsite visits
• Creative autonomy to build a social presence from the ground up
• Direct access to leadership - your ideas get heard
• Real growth potential as the company scales