Social Media Manager

Fuel Meals; New York (NY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid role

Remote work with occasional travel

Job summary

Fuel Meals is seeking a hands-on Social Content Lead to own our organic strategy across Instagram, TikTok, X, and emerging platforms. You’ll shape the voice, calendar, and creative direction, turning passion for food and health into authentic storytelling.

You’re comfortable on camera, can plan and ship a TikTok in a day, and know how to grow an audience with UGC, influencer briefs, and community management. A track record helps, but vision matters most.

Qualifications

• 2–5 years in organic social or content at a brand.
• Demonstrated growth of social accounts and created content.
• Strategic instincts and fast execution on multiple platforms.

Responsibilities

• Own organic social strategy across Instagram, TikTok, X and emerging platforms.
• Hands-on content creation including shooting and editing.
• On-site content days at the factory when needed.
• On-camera content and directing creators when necessary.
• Influencer and creator programme management.
• UGC: sourcing, briefing, editing, and repurposing.
• Community management through DMs and comments.
• Trend-spotting and bringing ideas to the team.
• Performance tracking on engagement and growth.

Skills

Social strategy

Content creation

Video editing

On-camera presence

Trend spotting

Community management

Tools

Canva

CapCut

Job description

Fuel Meals is bringing organic social in-house, and we're looking for the person to take it to the next level. You'll own the strategy and make the content - the brain and the hands behind the account.

We have a social presence today, but we want an intentional one. That means thinking carefully about how our brand voice shows up across platforms, expanding where we play, and building a feed that actually feels like Fuel Meals - not just a content factory.

You're a doer. You live on Instagram and TikTok, you spot trends before they peak, and you're comfortable on camera. But you also think in calendars, campaigns, and audience growth - you want to shape what this brand sounds and looks like on social, not just execute someone else's brief.

This is a hybrid role. You'll work remotely most of the week, with travel to our production facility in New Jersey a few times a month - getting close to the product, the process, and the people behind it.

You'll have creative latitude, direct partnership with the Head of Brand, and a product worth posting about.

WHAT YOU'LL OWN

• Organic social strategy across Instagram, TikTok, X and emerging platforms - calendar, voice, creative
• Hands-on content creation - shooting, editing, designing in Canva and CapCut, posting, etc.
• On-site content days at our factory - capturing the product, the kitchen, the team, the process
• On-camera content - you're comfortable being the face when it makes sense, and directing creators when it doesn't
• Influencer and creator programme - outreach, briefs, contracts, reposts, performance
• UGC - find it, create it, brief for it, edit it, repurpose it
• Community management - DMs, comments, and building real connection with our audience
• Trend-spotting - you bring ideas to the team before they hit the feed
• Performance tracking - engagement, growth, UGC volume, branded search

WHAT YOU BRING

• 2-5 years in organic social or content at a brand (DTC food, health, or lifestyle is a plus)
• A track record you can show - accounts you've grown, content you've made
• Strategic instinct and execution speed - you can plan and ship a TikTok the same day
• A point of view on brand voice - how it shows up in a caption, a comment reply, a video hook
• Confidence on camera and behind one
• Sharp content calendar and communication habits - nothing slips, the team always knows what's coming
• A real obsession with social - you're already scrolling, already noticing, already thinking in posts
• Genuine love for food, health, and nutrition - it has to come through on screen