Social Media Manager (On-Site)

Fresh Roasted Coffee LLC.; Sunbury (Northumberland County); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with employer match

Paid holidays and PTO

Employee discount on coffee and tea

Job summary

Fresh Roasted Coffee seeks a Social Media Manager to lead on-site content creation, posting, and engagement at our Sunbury facility. You will develop a dynamic content calendar, craft compelling captions, and produce short-form videos for multiple platforms.

The candidate should be creative, energetic, organized, and deeply familiar with social trends. On-site work five days a week is required.

Qualifications

• 2+ years of experience managing social media for a company, brand, agency, or organization.
• Experience creating short-form video content.
• Strong knowledge of Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Experience with social media scheduling and analytics.
• Strong writing and communication skills.
• Photography and video skills.
• Experience with video editing tools such as CapCut, Adobe, Canva, or similar.
• Experience growing a brand's social media following.

Responsibilities

• Manage social media accounts across Instagram, Facebook, TikTok, YouTube, and LinkedIn for Fresh Roasted Coffee and other brands.
• Develop and maintain a creative social media content calendar.
• Create engaging Reels, TikToks, Stories, photos, videos, and other social content.
• Write captions, scripts, and social copy in brand voice.
• Stay on top of trends, sounds, hashtags, and platform changes.
• Capture content throughout the facility.
• Showcase products, people, culture, and brand story.
• Appear on camera when appropriate.
• Respond to comments, messages, and community interactions.
• Manage influencer and creator partnerships.
• Support product launches, promotions, contests, campaigns.
• Monitor analytics and use data to improve content.
• Track engagement, reach, follower growth, views, and other KPIs.
• Identify opportunities to grow audience and brand awareness.

Skills

Social media management

Short-form video

Content calendar

Captions & copywriting

Photography

Video editing

Analytics

Brand voice

Education

Associate's degree or higher in Business/Marketing/Communications/Digital Media/Social Media/Public Relations

Tools

CapCut

Adobe (Premiere/ Creative Cloud)

Canva

Job description

Social Media Manager

Fresh Roasted Coffee | Sunbury, PA | Full-Time | On-Site

Applicants must be able and willing to work fully on-site, 5 days per week, at our facility in Sunbury, PA. This is NOT a remote or hybrid position.

Are you the person who always knows what's trending?

Fresh Roasted Coffee is looking for a Social Media Manager who can turn great products, interesting people, and everyday moments into content people actually want to watch, share, and engage with.

This is a hands-on, creative role for someone who loves social media, understands short-form video, has a strong eye for content, and knows how to turn an idea into a post, Reel, or TikTok that gets attention.

What You'll Do

• Manage our social media accounts across Instagram, Facebook, TikTok, YouTube, and LinkedIn for Fresh Roasted Coffee and other family of brands.

• Develop and maintain a creative social media content calendar

• Create engaging Reels, TikToks, Stories, photos, videos, and other social content

• Write captions, scripts, and social copy that fits our brand voice

• Stay on top of trends, sounds, hashtags, platform changes, and emerging content formats

• Capture content throughout our coffee and tea manufacturing facility

• Help showcase our products, people, culture, behind-the-scenes operations, and brand story

• Appear on camera and become a recognizable personality for the brand when appropriate

• Respond to comments, messages, and community interactions

• Manage influencer and creator partnerships

• Support product launches, promotions, contests, giveaways, and marketing campaigns

• Monitor social media analytics and use data to improve content

• Track engagement, reach, follower growth, views, and other key performance indicators

• Identify opportunities to grow our audience and increase brand awareness

What We're Looking For

We're looking for someone who is creative, energetic, organized, and genuinely understands social media.

You'll be a strong candidate if you have:

• Associate's degree or higher in Business, Marketing, Communications, Digital Media, Social Media, Public Relations, or a related field.
• 2+ years of experience managing social media for a company, brand, agency, or organization
• Experience creating short-form video content
• Strong knowledge of Instagram, Facebook, TikTok, YouTube, and LinkedIn
• Experience with social media scheduling and analytics
• Strong writing and communication skills
• Photography and video skills
• Experience with video editing tools such as CapCut, Adobe, Canva, or similar
• A strong understanding of current social media trends
• The ability to manage multiple projects and deadlines
• A portfolio or examples of social media work

Bonus points for:

• Influencer or creator marketing experience
• Experience growing a brand's social media following
• Experience appearing on camera
• Experience with Meta Business Suite or TikTok tools
• Experience in food, beverage, consumer products, e-commerce, or manufacturing
• A great sense of humor and a personality that comes through on camera

What We Want From This Person

We don't want someone who simply posts three times a week because the content calendar says it's Tuesday.

We want someone who sees a coffee roasting machine and thinks, "That would make a great video."

Someone who notices a funny moment on the production floor and knows how to turn it into content.

Someone who understands why one video gets 500 views while another gets 50,000-and wants to figure out why.

Someone who can take our products and our people and tell their stories in a way that feels authentic, entertaining, and worth following.

Why Join Fresh Roasted Coffee?

Growth & Stability

We're not just growing, we're scaling smartly and sustainably. Join a company with consistent expansion and long-term opportunity.

Culture That Feels Good

We foster a positive, creative, and team-oriented environment where people genuinely enjoy coming to work.

Competitive Benefits

We take care of our team like we take care of our beans:

• Health, dental, and vision insurance
• 401(k) with employer match
• Paid holidays and paid time off
• Generous employee discount on coffee and tea