Full-Stack Content Creator/Creative Strategist

Everyday Dose; Austin (TX); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary with performance-based incentives

Equity opportunities

Innovative team environment

Mission-driven work

Job summary

A wellness brand in Austin, Texas is seeking a Full-Stack Content Creator/Creative Strategist to drive creative strategy and execution. This role involves analyzing performance data, conducting customer research, and collaborating closely with the creative team to produce high-quality content. Ideal candidates have 3-5+ years in direct-to-consumer markets, a deep understanding of customer psychology, and a passion for content creation. Enjoy competitive salary and opportunities for equity in a mission-driven company.

Qualifications

• 3-5+ years in DTC as a creative strategist, content creator, or hybrid.
• Deep experience in Meta Ads, UGC, and direct response copywriting.
• Excellent understanding of retention edits and content strategy.

Responsibilities

• Interpret creative performance data to drive new concepts.
• Identify friction points in the creative funnel.
• Conduct customer research and integrate insights.

Skills

Creative strategy

Content creation

Data analysis

Direct response copywriting

Customer psychology understanding

Job description

Overview

Everyday Dose isn't your typical wellness brand. We've built a category-defining mushroom coffee that has disrupted how people think about their morning rituals, with thousands of passionate customers and a product that people actually love. Our growth has been driven by world-class direct response creative, cutting-edge customer insight loops, and data-backed iteration strategies. Now, we're looking to bring on a hybrid Full-Stack Content Creator/Creative Strategist to take us to the next level.

We're not looking for someone who's just a creative. We're looking for someone who can own the full creative lifecycle: from insight to script, from set to edit, and from iteration to scale. If you love analyzing creative performance data as much as directing talent or editing for retention this is your dream role.

You'll partner closely with our Director of Content Strategy (and occasionally with the founders) to fill the gaps between creative strategy and content execution. You'll be expected to take initiative, work fast, and get deep into the weeds of customer psychology and ad performance.

Responsibilities

• Interpret creative performance data from Meta Ads, Motion, and Northbeam to drive iterations and new concepting
• Identify friction points in the funnel: low CTR? Test CTA or headline. Low thumb-stop? Change visual hook or story tension. Low retention? Adjust narrative pacing, editing style, or format
• Use data to do more than just swap hooks, understand why something worked or didn't
• Conduct customer research (reviews, testimonials, surveys) and integrate insights into creative direction
• Write high-converting UGC scripts with strong DR hooks, tension arcs, and value-driven CTAs
• Ideate 5-10 fresh concepts weekly for new ads across UGC, TikTok-style, founder-led, testimonials, and more
• Collaborate with the Head of Creative and Performance Team to ensure alignment with audience psychology and brand voice
• Direct and/or assist in in-person shoots (LA-based preferred but not required)
• Plan set, props, talent, and shot lists to make every frame intentional
• Think visually and practically, how can we shoot this smarter, tighter, and more natively to platform?
• Step into content creation yourself when needed
• Guide editors with detailed notes and creative direction; understand L-cuts, jump cuts, pacing, and motion as tools to retain attention
• Run retention audits and identify drop-off patterns
• Version winning creatives across formats, durations, intros, and CTA frameworks
• Create briefs that actually result in better deliverables - clarity, context, and intention

Qualifications

• Have 3-5+ years in DTC as a creative strategist, content creator, or hybrid
• Have deep experience in Meta Ads, UGC, and direct response copywriting
• Know how to analyze creative performance and translate learnings into action
• Are comfortable meeting with creators, running shoots, planning props, and giving tight edit notes
• Are obsessed with customer psychology, trend mapping, and creative frameworks
• Know what a great retention edit feels like and how to brief or cut it yourself
• Can lead with clarity and drive projects from idea to asset without micromanagement
• Bonus: You\'ve worked in high-growth environments and love the chaos of start-up speed

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Other
• Industries: IT Services and IT Consulting

Benefits

• Be part of a mission-driven company revolutionizing the way people start their day
• Competitive salary with performance-based incentives
• Equity opportunities in a rapidly growing brand
• A passionate and innovative team that values creativity and collaboration
• Ready to help us fuel the future of coffee? Apply now and let's build something extraordinary together