SOCIAL MEDIA MANAGER [NYC]

Born Social; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Vacation days

Medical insurance

Annual performance bonus

401k matching

Gym membership

Free snacks and beverages

Home office chair

Citibike membership

Referral bonus

Agile working

Job summary

Born Social in New York City is seeking a Social Media Manager to own the brand voice across platforms, create engaging lo-fi content, and respond to community interactions. You will work in a hybrid setup with three in-office days per week, focusing on real-time opportunities and culture-driven campaigns for leading brands.

The candidate should have 2+ years of social media experience, strong copywriting skills, and the ability to collaborate across Strategy, Creative, and Client Services teams

Qualifications

• Experience with social platforms (e.g., Instagram, TikTok).
• 2+ years of experience working with social media (agency-side preferred).
• Ability to craft engaging captions and replies in brand voice.

Responsibilities

• Create and edit lo-fi native assets for Instagram Reels, Stories, TikTok.
• Monitor communities and respond to messages; engage new audiences.
• Ideate content using trends and audience insights across formats.
• Write copy for captions and community responses in brand voice.
• Evaluate content performance and provide insights for iteration.
• Collaborate with Strategy, Creative, and Client Services teams.

Skills

Social platforms knowledge

Content creation

Copywriting

Community management

Analytics & reporting

Collaboration

Job description

SOCIAL MEDIA MANAGER

NEW YORK CITY, USA

Hybrid Working - 3 days in the office per week. We operate a Fix + Flex model, with Wednesdays and Thursdays as our two Fix Days, when everyone is in the office, and the third day is Flex across Monday, Tuesday, and Friday.

A benchmarked salary between $80,000 - $90,000 based on your level within our progression framework. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

WHO WE ARE

We are Born Social, a social-first creative agency that brings brand building into the social era. We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology.

Backed by the strength of a brilliant business that’s proudly B-Corp certified, we’re consistently recognized as one of the best places to work.

We’re part of Croud, a global, full-service digital marketing business. Today, Croud and Born Social bring together distinct creative and performance specialisms. We’re now entering the next stage of our journey: becoming a more integrated business, with shared functions and ways of working, while protecting the specialist expertise that makes each part brilliant.

Excitingly, we have just won our first integrated retainer in the States with a non-profit movement launched for the country’s 250th anniversary in 2026 to reignite genuine community contribution. This work reflects our values as a business, and we’re looking for passionate people to bring it to life.

WHAT YOU'LL BE DOING

• Lo-Fi content creation: Creating and editing native lo-fi assets (both meme and video formats) across Instagram Reels, Instagram Stories, TikTok, ensuring the content complies with best practice for each platform.
• Culture Scouting: Looking for reactive opportunities in community and culture and ideating the best ways for our clients to enter those moments in real-time.
• Community Management: Monitoring and responding to the messages we receive from our communities, as well as identifying proactive opportunities beyond our tagged mentions to engage with new audiences. Crafting social-first replies through relevant copy and creative tactics.
• Ideation: Pairing knowledge of social-first trends and audience insights with brand knowledge and tone of voice to ideate content, across all formats from written to visual responses.
• Copywriting: acting as the voice across the brand channels, writing copy across community responses as well as for captions on our social posts
• Reporting: Evaluating the organic performance of our content for our clients, sharing valuable insights and creative analysis to drive forward the iteration of our strategies and output delivery.
• Collaboration & Communication: Working in a nimble and collaborative environment, you will work closely with our Strategy, Creative, and Client Services teams to ensure we are delivering leading social-first delivery for our clients, ideating and communicating regularly.

WHO WE'RE LOOKING FOR

• A creative, social native: You are well versed across the key social platforms, with experience of creating and editing your own native lo-fi content (TikTok & Reels)
• You are immersed in social and popular culture: The "chronically online" friend in the group, regularly keeping up to date with the latest social trends across platforms and in popular culture.
• You are quick-witted, and have a flair for comedic community management, able to "speak the internet" with a strong understanding of social in-jokes and language.
• You enjoy working fast: You enjoy thinking on your feet, moving fast to adapt and react to the latest daily trends. The role is best suited to someone who thrives in an agile and fast-paced environment, with plenty of variety every day.
• You are collaborative: This team requires all hands on deck, with lots of in-person communication and collaboration.
• Pride in your work: we treat our client's brands as our own and are meticulous about our approach. You will take real pride in what you deliver and always strive for perfection
• Real drive and ambition: you'll be constantly adapting to the ever-growing world of social, and have the mindset of growth as well as the ambition to get there
• You'll have two or more years of experience working with social media (agency-side preferable)

NO GRIT NO PEARL

No Grit No Pearl is our creative mantra – a single-minded statement of intent that defines how we get to great work and the standard we hold ourselves to. Because we believe the best work isn't formed instantly, they're shaped through commitment, care, and perseverance. Grit isn't about grind - it's about staying curious, pushing ideas, and appreciating the process to reach the Pearl - work we're proud of, created to the highest standard that makes a lasting impact.

VALUES

Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.

See Challenge as Opportunity

...is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.

Say It Simply

... ishow we communicate. Think of the basic rules of communication - honest, clear, confident.

Do What YouSay

... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.

Make Each Other Better

... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.

Consciously Contribute

...is bigger than all the others.It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving.

BORN SOCIAL CROUD

Born Social is proud to be part of Croud. Together we are a global, full service media, creative and data agency. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

EVERYONE'S WELCOME

We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representativeteam. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.

PERKS AND BENEFITS

Every Born Social US employee is eligible for the benefits listed here on the Croud careers site, which include:

• 20 days vacation a year + 12 public holidays
• Full Paid Medical Insurance (including dental and vision)
• Annual performance bonus
• 401k matching plan
• Gym Membership contributions
• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
• Free home office chair and screen
• Quarterly team offsites / Regular socials
• Free Citibike membership
• Recruitment referrals bonus
• Agile working policy

Standard working hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it will also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.