Social Media Manager (Multimedia Communications Specialist III)

City-of-Norfolk,-V; Norfolk (VA); On-site; USD 42,000 - 64,000; Full time

Job summary

City of Norfolk is seeking a social media professional to coordinate plans, create content, and manage City platforms. The role focuses on engaging residents, maintaining brand consistency, and coordinating cross-departmental communications.

The position emphasizes analytics, reporting, and timely public information across channels, with opportunities to lead projects and drive outreach initiatives.

Qualifications

• Bachelor's degree or equivalent in communications or a related field.
• Strong written and verbal communication skills.
• Experience in public communications or city/government contexts preferred.

Responsibilities

• Coordinate and develop social media plans and strategies.
• Manage and create content across all City-owned platforms.
• Provide branding support and ensure content aligns with standards.
• Train other departments on posting and information updating on social media.
• Monitor analytics, write reports, and respond to inquiries.
• Lead specific projects and oversee initiative delivery.

Skills

Social media management

Content creation

Public relations

Copywriting

Analytics

Project leadership

Education

Bachelor's degree or equivalent

Job description

Norfolk, Virginia is America's most authentic and urban waterfront city. Home to the world's largest naval station and the business, arts, and cultural center of Coastal Virginia, Norfolk has been rated a top place to live, work, play, and raise a family by numerous publications. Working for the City of Norfolk is an opportunity to make a real difference in the lives of others. With our commitment to competitive pay and a strong retirement package, you can do good for your community and do well for yourself. Join a caring workplace that proudly celebrates uniqueness, authenticity, and a shared commitment to improving the lives of our residents.

Assists with coordinating and developing social media plans and strategies. Manages and creates content across all City-owned platforms. Performs administrative and related duties as required.

This position focuses on increasing resident engagement and ensures consistent, timely and effective communication across social media platforms. Managing these platforms effectively requires ongoing content development, strategic planning, audience engagement, monitoring, analytics and coordination. Position provides the necessary centralized oversight of the City's social media presence, ensuring content is timely, accurate, accessible and aligned with organizational goals and brand standards.

Essential functions include but are not limited to the following:

• Ensures City of Norfolk branding standards are upheld, coordinates video, photography and creative support for department projects. Provides relevant content for social media and updates City platforms as needed.
• Manages public relations by developing relationships with outside organizations and coordinating content.
• Creates original content which promotes and informs City services, programs and events. Writes copy and creates visuals that are appropriate for various City-owned platforms.
• Trains other departments with social media presence on posting and updating information on social media; develops and enforces guidelines; posts emergency and disaster information as needed.
• Performs administrative duties such as researching and writing reports/analytics, replying to inquiries and monitors social media for areas of concern/interest as well as trends.
• Remains up to date on all social media applications.
• Leads and oversees specific-project functions or initiatives.
• Perform administrative duties such as researching and writing reports, replying to inquiries regarding the City of Norfolk's social media, reviewing and preparing statistical information.
• Leads and oversees specific project functions or initiatives.
• Performs all other duties as required.

Work requires broad knowledge in a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a Bachelor's degree or equivalent.

Required:

• 4 years of experience in communications or related field.

• Valid Driver's License required.

Work Schedule:Monday – Friday Core Business Hours