Social Media Manager (Multimedia Communications Specialist III)

City of Norfolk, VA; Norfolk (VA); On-site; USD 48,000 - 68,000; Full time

Benefits offered by this job

Paid holidays

Vacation and sick leave

Employer paid pension plan

Medical and dental insurance

457 deferred compensation

Long-term disability

Life insurance

Parking

Job summary

City of Norfolk is seeking a skilled social media professional to coordinate and develop social media plans and strategies. The role focuses on increasing resident engagement and ensuring timely, accurate content across City platforms.

You will manage content creation, write copy, and produce visuals aligned with branding standards, while monitoring analytics for performance. Primary duties include coordinating with departments, training others on posting practices, and overseeing project

Qualifications

• Bachelor's degree in communications or related field.
• 4 years of experience in communications or related field.
• Valid Driver's License.

Responsibilities

• Coordinate and develop social media plans and strategies.
• Manage and create content across City-owned platforms.
• Write copy and create visuals for social media posts.
• Monitor analytics and trends to improve engagement.
• Provide centralized oversight of the City's social media presence.

Skills

Social media management

Content creation

Copywriting

Analytics

Education

Bachelor's degree in communications or related field

Job description

Description

Norfolk, Virginia is America's most authentic and urban waterfront city. Home to the world's largest naval station and the business, arts, and cultural center of Coastal Virginia, Norfolk has been rated a top place to live, work, play, and raise a family by numerous publications. Working for the City of Norfolk is an opportunity to make a real difference in the lives of others. With our commitment to competitive pay and a strong retirement package, you can do good for your community and do well for yourself. Join a caring workplace that proudly celebrates uniqueness, authenticity, and a shared commitment to improving the lives of our residents.

Assists with coordinating and developing social media plans and strategies. Manages and creates content across all City-owned platforms. Performs administrative and related duties as required.

This position focuses on increasing resident engagement and ensures consistent, timely and effective communication across social media platforms. Managing these platforms effectively requires ongoing content development, strategic planning, audience engagement, monitoring, analytics and coordination. Position provides the necessary centralized oversight of the City's social media presence, ensuring content is timely, accurate, accessible and aligned with organizational goals and brand standards.

Essential Functions

Essential functions include but are not limited to the following:

• Ensures City of Norfolk branding standards are upheld, coordinates video, photography and creative support for department projects. Provides relevant content for social media and updates City platforms as needed.
• Manages public relations by developing relationships with outside organizations and coordinating content.
• Creates original content which promotes and informs City services, programs and events. Writes copy and creates visuals that are appropriate for various City-owned platforms.
• Trains other departments with social media presence on posting and updating information on social media; develops and enforces guidelines; posts emergency and disaster information as needed.
• Performs administrative duties such as researching and writing reports/analytics, replying to inquiries and monitors social media for areas of concern/interest as well as trends.
• Remains up to date on all social media applications.
• Leads and oversees specific-project functions or initiatives.
• Perform administrative duties such as researching and writing reports, replying to inquiries regarding the City of Norfolk's social media, reviewing and preparing statistical information.
• Leads and oversees specific project functions or initiatives.
• Performs all other duties as required.

Education/Experience

Work requires broad knowledge in a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a Bachelor's degree or equivalent.

Required

• 4 years of experience in communications or related field.

Additional Information & Requirements

• Valid Driver's License required.

Work Schedule:

Monday – Friday Core Business Hours

• Regular full-time and permanent part-time employees may receive paid holidays, vacation and sick leave, employer paid pension plan, basic life insurance, voluntary participation in medical and dental, Section 457 deferred compensation, long-term disability, optional life insurance for self, spouse and children, medical and dependent care reimbursement plans, access to membership in credit union and employer provided parking.
• Special project/grant employees are generally eligible for the same benefits of regular full-time employees; however, retirement, life insurance and participation in health plans vary depending upon funding and authorization.
• Temporary/seasonal and part-time employees are generally only eligible for employer provided parking and access to membership in credit union.
• Retirement

If you are hired October 5, 2010, or after to a position with City of Norfolk Retirement System benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.

If you are hired January 1, 2022, or after to a position with Virginia Retirement System (VRS) benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.

• The Tuition Assistance Program is established to encourage employees toward continued self-development and education. Permanent full-time and permanent part-time classified, unclassified permanent, full-time special projects, and constitutional employees who have completed six months continuous service will be eligible to apply. The applicant’s school of enrollment must be an accredited institution.

Note

The benefits described above are broad generalizations. The specific benefits that an employee may be eligible for are governed by City regulations, as applicable to job type.

Non-City

Positions listed with a job type designation of "Non-City" are not subject to the benefits descriptions above. Refer to the content of the job posting for information regarding these positions.