Social Media Manager/Marketing Specialist

Expert VA LLC; United States; On-site; USD 55,000 - 85,000; Full time

Job summary

Zohorecruit is seeking a Social Media Manager/Marketing Specialist to drive strategy, execution, and performance across multiple food brands. You will craft calendars, align posts with marketing briefs, and run paid social campaigns with a focus on measurable impact.

The role emphasizes independent problem solving, strong marketing instincts, and the ability to translate social activity into real business results for in-store promotions and brand growth.

Qualifications

• A self-starter with strong marketing instincts and authority in execution.
• Minimum 2+ years experience running social for multiple brands (agency or in-house), ideally in F&B or retail.
• Solid knowledge of Meta Ads Manager.
• Fluent in social strategy, audience growth, and engagement tactics.
• Understands how social drives business, not just impressions.

Responsibilities

• Build and manage social calendars across based food brands
• Align every post with our ongoing marketing briefs and seasonal restaurant promotions
• Know which posts should be boosted, when to schedule for optimal reach, and how to execute without hand holding
• Run Meta ads efficiently; set up, monitor, and optimize paid social
• Track KPIs and help match social content to operational performance and in-store sales
• Communicate with on-ground teams for real-time execution
• Think critically and solve problems independently

Skills

Social media strategy

Audience growth

Engagement tactics

Marketing instincts

Execution authority

Tools

Meta Ads Manager

Job description

Social Media Manager/Marketing Specialist

We’re looking for more than a graphic designer. We’re hiring a Social Media Manager who understands marketing, strategy, and performance, not just aesthetics.

Key Responsibilities

Build and manage social calendars across based food brands

Align every post with our ongoing marketing briefs and seasonal restaurant promotions

Know which posts should be boosted, when to schedule for optimal reach, and how to execute without hand holding

Run Meta ads efficiently; set up, monitor, and optimize paid social

Track KPIs and help match social content to operational performance and in-store sales

Communicate with on-ground teams for real-time execution

Think critically and solve problems independently

Requirements

A self-starter with strong marketing instincts and authority in execution

Minimum 2+ years experience running social for multiple brands (agency or in-house), ideally in F&B or retail

Solid knowledge of Meta Ads Manager

Fluent in social strategy, audience growth, and engagement tactics

Understands how social drives business, not just impressions