Social Media Manager — Hospitality Brand Storytelling

Starwood Hotels; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Starwood Hotels is seeking a Social Media Manager to shape how Treehouse Hotels & 1 Hotels connect with audiences across social channels. You will develop calendars, guide content, and support launches with a playful, brand-first approach.

You’ll translate strategy into creative direction, brief creators, and edit lo-fi video for Instagram and TikTok. Collaboration with internal teams and occasional travel are part of the role.

Qualifications

• Bachelor’s degree in marketing, communications, or related field, or equivalent experience.
• 3-5+ years in social media, content, or digital marketing, ideally within hospitality or lifestyle brands.
• Strong creative eye for brand- and social-first content.
• Experience briefing and directing creators and external partners.
• Proficient in short-form video editing for social platforms.

Responsibilities

• Develop and manage brand social calendars across Instagram and TikTok.
• Support hotel openings with launch content plans and storytelling.
• Provide strategic guidance to property marketing teams.
• Translate strategies into creative concepts, moodboards, shot lists, briefs.
• Capture and edit lo-fi, social-first content when needed.
• Manage creator and micro-influencer relationships.
• Oversee social channels with cohesive brand voice.
• Analyze performance and apply learnings to future campaigns.

Skills

Creative eye

Creator management

Video editing

Social storytelling

Platform knowledge

Education

Bachelor’s Degree in Marketing/Communications

Tools

CapCut

Later

Sprout Social

Job description

Starwood Hotels is seeking a Social Media Manager to shape how Treehouse Hotels & 1 Hotels connect with audiences across social channels. You will develop calendars, guide content, and support launches with a playful, brand-first approach.

You’ll translate strategy into creative direction, brief creators, and edit lo-fi video for Instagram and TikTok. Collaboration with internal teams and occasional travel are part of the role.