Brand Social Lead: Hospitality & Launch Campaigns

SH Group Operations, L.L.C.; Orlando (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Treehouse Hotels is seeking a Social Media Manager to shape our brand presence across Instagram and TikTok, guiding property social channels and creating social‑first content. You will develop calendars, support openings, and provide creative direction to photographers and creators.

You will manage content across campaigns, programs, and cultural moments, while collaborating with Brand Marketing, Communications, Partnerships, and Creative teams.

Qualifications

• Portfolio and/or social accounts demonstrating social‑first content.
• Experience developing creative briefs, moodboards, shot lists, and content direction.
• Willing to travel occasionally.

Responsibilities

• Develop and manage brand social content calendars for Instagram and TikTok.
• Support openings with pre‑launch content plans and cross‑channel coordination.
• Provide strategic and creative guidance to property teams for local relevance.
• Translate strategies into creative briefs, moodboards, and shot lists.
• Analyze performance and turn insights into future content strategies.

Skills

Social media experience

Creative eye

Excellent communication

Collaborative & proactive

Education

Bachelor’s Degree in Marketing/Communications or related field

Tools

CapCut

Later

Sprout Social

Job description

Treehouse Hotels is seeking a Social Media Manager to shape our brand presence across Instagram and TikTok, guiding property social channels and creating social‑first content. You will develop calendars, support openings, and provide creative direction to photographers and creators.

You will manage content across campaigns, programs, and cultural moments, while collaborating with Brand Marketing, Communications, Partnerships, and Creative teams.