Social Media Manager

Starwood Hotels; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Starwood Hotels is seeking a Social Media Manager to shape how Treehouse Hotels & 1 Hotels connect with audiences across social channels. You will develop calendars, guide content, and support launches with a playful, brand-first approach.

You’ll translate strategy into creative direction, brief creators, and edit lo-fi video for Instagram and TikTok. Collaboration with internal teams and occasional travel are part of the role.

Qualifications

• Bachelor’s degree in marketing, communications, or related field, or equivalent experience.
• 3-5+ years in social media, content, or digital marketing, ideally within hospitality or lifestyle brands.
• Strong creative eye for brand- and social-first content.
• Experience briefing and directing creators and external partners.
• Proficient in short-form video editing for social platforms.

Responsibilities

• Develop and manage brand social calendars across Instagram and TikTok.
• Support hotel openings with launch content plans and storytelling.
• Provide strategic guidance to property marketing teams.
• Translate strategies into creative concepts, moodboards, shot lists, briefs.
• Capture and edit lo-fi, social-first content when needed.
• Manage creator and micro-influencer relationships.
• Oversee social channels with cohesive brand voice.
• Analyze performance and apply learnings to future campaigns.

Skills

Creative eye

Creator management

Video editing

Social storytelling

Platform knowledge

Education

Bachelor’s Degree in Marketing/Communications

Tools

CapCut

Later

Sprout Social

Job description

Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.

OUR COMPANY

1 Hotels invites guests to live in rhythm with nature—offering spaces that restore, inspire, and come alive from day to night, where sustainability, wellness, and social energy exist in thoughtful balance.

Treehouse Hotels brings back the wonder of childhood hideaways—cozy, curious, and just a little mischievous. It’s a place to play, dream, and drift off the script, where handcrafted details and nostalgic touches turn every stay into a story.

Baccarat Hotels carries forward a 250-year legacy and the spirit of l’art de vivre—the French art of celebrating life—with beauty, ritual, and moments of delight.

Recognized as one of Newsweek’s Global Most Loved Workplaces for 2026, Starwood Hotels fosters a culture where creativity thrives, collaboration is second nature, and people are valued for who they are and what they bring. If you’re ready to bring your whole self to a team where thoughtful work leaves a lasting mark—you belong here.

About the Role...

As our Social Media Manager, you’ll help shape how Treehouse Hotels & 1 Hotels show up and connects with audiences across social media. Equal parts creative and strategic, you’ll manage brand-level social presence while helping guide and support property social channels across the portfolio. From developing content calendars and creative concepts to supporting hotel openings and managing creators, you’ll help bring the playful, distinctive world of Treehouse and 1 Hotels to life across social.

This role requires a strong creative eye, an instinct for what works on social, and the ability to translate brand strategy into compelling content. You’ll work closely with the Director of Social Media to support social strategy for new hotel openings and key brand moments, review and guide property content, and develop the creative direction that brings campaigns and shoots to life. You should be comfortable capturing lo-fi, social-first content when needed and editing short-form video, while also knowing how to brief and direct creators and partners to produce content that feels unmistakably as one of our brands.

What You’ll Do:

• Social Strategy & Planning: Develop and manage Treehouse & 1 Hotels brands social content calendars across Instagram and TikTok, aligning content with brand strategy, marketing priorities, campaigns, openings, programming, and cultural moments.
• Hotel Openings: Support the Director of Social Media in developing and executing launch strategies for new Treehouse & 1 Hotels, helping build pre-opening and launch content plans, identify storytelling opportunities, and coordinate social activity across brand and property channels.
• Property Social Support: Partner with property marketing teams to review content calendars for new hotels, and provide strategic and creative guidance, helping ensure property channels feel locally relevant while remaining consistent.
• Creative Direction & Content Development: Translate social strategies and campaigns into creative concepts, moodboards, shot lists, briefs, and content plans. Provide clear creative direction to photographers, videographers, creators, and property teams to ensure content is social-first and on brand.
• Content Capture & Editing: Capture lo-fi, social-first photo and video content as needed and edit existing footage into engaging short-form content for Instagram, TikTok, and other emerging platforms. This role does not serve as the primary photographer or videographer but should be comfortable creating nimble, native content for social.
• Creator & Micro-Influencer Management: Identify and manage relationships with creators and micro-influencers who align with Treehouse, including outreach, briefing, content direction, deliverables, approvals, and ongoing relationship management.
• Social Media Management:Help oversee Treehouse social channels across Instagram and TikTok, maintaining a cohesive brand voice and visual identity while adapting content to the nuances of each platform.
• Community & Cultural Relevance: Stay close to the conversations, creators, formats, and cultural moments shaping social media, identifying opportunities for Treehouse & 1 Hotels to participate in ways that feel relevant and authentic to the brand.
• Performance & Optimization: Analyze social media performance to understand what resonates, identify trends and opportunities, and apply learnings to future content and channel strategies.
• Cross-Functional Collaboration: Work closely with Brand Marketing, Communications, Partnerships, Creative, property marketing teams, and other internal partners to bring campaigns, programming, partnerships, and key brand moments to life across social.

About You:

• You have a Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent experience.
• You have 3-5+ years of experience in social media, content, or digital marketing, ideally within hospitality, travel, lifestyle, fashion, food and beverage, or another culturally relevant consumer brand.
• You have a strong creative eye and can confidently assess imagery, video, design, and copy through both a brand and social-first lens.
• You have experience developing creative briefs, moodboards, shot lists, and content direction and are comfortable managing creators and external creative partners.
• You’re comfortable capturing lo-fi social content on a mobile device and have strong short-form video editing skills using tools such as CapCut or similar platforms.
• You have a strong understanding of Instagram and TikTok, including platform-specific formats, audience behaviors, trends, and evolving best practices.
• You have experience using social media management tools such as Later or Sprout Social and are comfortable interpreting social analytics and turning performance into actionable insights.
• You’re a strategic thinker who can translate brand and marketing priorities into compelling social storytelling.
• You are highly organized and detail-oriented, with the ability to manage multiple projects, properties, creators, and timelines simultaneously.
• You have excellent written and verbal communication skills and a strong understanding of brand voice.
• You’re collaborative and proactive, comfortable providing creative feedback and working with teams at different levels of social media expertise.
• You’re excited by travel, hospitality, culture, and discovering the people, places, and ideas that can inspire great Treehouse storytelling.
• Willing to travel occasionally as needed.