Social Media Manager, Treehouse Hotels

SH Group Operations, L.L.C.; Orlando (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Treehouse Hotels is seeking a Social Media Manager to shape our brand presence across Instagram and TikTok, guiding property social channels and creating social‑first content. You will develop calendars, support openings, and provide creative direction to photographers and creators.

You will manage content across campaigns, programs, and cultural moments, while collaborating with Brand Marketing, Communications, Partnerships, and Creative teams.

Qualifications

• Portfolio and/or social accounts demonstrating social‑first content.
• Experience developing creative briefs, moodboards, shot lists, and content direction.
• Willing to travel occasionally.

Responsibilities

• Develop and manage brand social content calendars for Instagram and TikTok.
• Support openings with pre‑launch content plans and cross‑channel coordination.
• Provide strategic and creative guidance to property teams for local relevance.
• Translate strategies into creative briefs, moodboards, and shot lists.
• Analyze performance and turn insights into future content strategies.

Skills

Social media experience

Creative eye

Excellent communication

Collaborative & proactive

Education

Bachelor’s Degree in Marketing/Communications or related field

Tools

CapCut

Later

Sprout Social

Job description

What You’ll Do

As our Social Media Manager, you’ll help shape how Treehouse Hotels shows up and connects with audiences across social media. Equal parts creative and strategic, you’ll manage Treehouse’s brand-level social presence while helping guide and support property social channels across the portfolio.

Social Strategy & Planning

Develop and manage Treehouse Hotels’ brand social content calendars across Instagram and TikTok, aligning content with brand strategy, marketing priorities, campaigns, openings, programming, and cultural moments.

Hotel Openings

Support the Director of Social Media in developing and executing launch strategies for new Treehouse Hotels, helping build pre‑opening and launch content plans, identify storytelling opportunities, and coordinate social activity across brand and property channels.

Property Social Support

Partner with property marketing teams to review content calendars for new hotels, and provide strategic and creative guidance, helping ensure property channels feel locally relevant while remaining consistent with the Treehouse brand.

Creative Direction & Content Development

Translate social strategies and campaigns into creative concepts, moodboards, shot lists, briefs, and content plans. Provide clear creative direction to photographers, videographers, creators, and property teams to ensure content is social‑first and on brand.

Content Capture & Editing

Capture lo‑fi, social‑first photo and video content as needed and edit existing footage into engaging short‑form content for Instagram, TikTok, and other emerging platforms. This role does not serve as the primary photographer or videographer but should be comfortable creating nimble, native content for social.

Creator & Micro‑Influencer Management

Identify and manage relationships with creators and micro‑influencers who align with Treehouse, including outreach, briefing, content direction, deliverables, approvals, and ongoing relationship management.

Social Media Management

Help oversee Treehouse social channels across Instagram and TikTok, maintaining a cohesive brand voice and visual identity while adapting content to the nuances of each platform.

Community & Cultural Relevance

Stay close to the conversations, creators, formats, and cultural moments shaping social media, identifying opportunities for Treehouse to participate in ways that feel relevant and authentic to the brand.

Performance & Optimization

Analyze social media performance to understand what resonates, identify trends and opportunities, and apply learnings to future content and channel strategies.

Cross‑Functional Collaboration

Work closely with Brand Marketing, Communications, Partnerships, Creative, property marketing teams, and other internal partners to bring campaigns, programming, partnerships, and key brand moments to life across social.

About You

You have a Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent experience. You have 3–5+ years of experience in social media, content, or digital marketing, ideally within hospitality, travel, lifestyle, fashion, food and beverage, or another culturally relevant consumer brand. You have a strong creative eye and can confidently assess imagery, video, design, and copy through both a brand and social‑first lens. You have experience developing creative briefs, moodboards, shot lists, and content direction and are comfortable managing creators and external creative partners. You’re comfortable capturing lo‑fi social content on a mobile device and have strong short‑form video editing skills using tools such as CapCut or similar platforms. You have a strong understanding of Instagram and TikTok, including platform‑specific formats, audience behaviors, trends, and evolving best practices. You have experience using social media management tools such as Later or Sprout Social and are comfortable interpreting social analytics and turning performance into actionable insights. You’re a strategic thinker who can translate brand and marketing priorities into compelling social storytelling. You are highly organized and detail‑oriented, with the ability to manage multiple projects, properties, creators, and timelines simultaneously. You have excellent written and verbal communication skills and a strong understanding of brand voice. You’re collaborative and proactive, comfortable providing creative feedback and working with teams at different levels of social media expertise. You’re excited by travel, hospitality, culture, and discovering the people, places, and ideas that can inspire great Treehouse storytelling. Willing to travel occasionally as needed.

Application Requirement

Applicants must submit a portfolio and/or social media accounts demonstrating social‑first content they have created or edited, along with examples of creative direction, social campaigns, or channels they have managed.

About Us

As a mission‑driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like‑minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, Starwood Hotels is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group. Starwood Hotels is an Equal Opportunity Employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non‑discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations. Life at Starwood Hotels is based on a simple idea: the world is brimming with natural beauty, vivid splendor, and heartwarming whimsy—and we want to keep it that way. Our mission is to inspire others to do the same while crafting unique and evolved luxury experiences. We seek next‑level talent with lots of heart and plenty of hustle, individuals who love to be of service, obsess over details, honor nature, aren’t afraid to ask questions, have the confidence to share new ideas and the respect to listen to diverse worldviews. We care about who you are, how you treat others and what fires you up.

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