Brand & Growth Social Media Lead

Cengage Group; Salt Lake City (UT); Remote; USD 67,000 - 107,000; Full time

Job summary

Cengage Group in the United States is seeking a Social Media Manager to blend storytelling with data-driven insights, developing and executing social media strategies that elevate brand presence and drive measurable results.

You will work cross-functionally to ensure a consistent brand voice, timely content execution, and continual innovation across platforms such as LinkedIn, Instagram, Facebook, X, and TikTok. This role requires strong writing and analytical skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment, bonus points for familiarity with the education sphere.
• Confirmed experience developing and implementing social media strategies and campaigns
• Strong understanding of platform algorithms, trends, and standards
• Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights)
• Basic knowledge of paid social media advertising and campaign optimization
• Excellent writing, editing, and storytelling skills
• Strong analytical skills with the ability to interpret performance data and recommend improvements
• Exceptional organization, time management, and multitasking abilities
• Strong collaboration and communication skills

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals
• Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels
• Assist in development and maintenance of master-brand social content calendar
• Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok)
• Handle day-to-day social media operations, including content calendars and posting schedules
• Monitor social channels, respond to comments/messages, and foster meaningful audience engagement
• Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion
• Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content
• Partner with internal teams to amplify campaigns, events, and key initiatives
• Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant
• Handle paid social campaigns in partnership with media teams, including targeting and performance tracking
• Ensure brand consistency across all social media channels
• Track competitor activity and identify opportunities for differentiation
• Handle multiple projects and deadlines in a fast-paced environment

Skills

Social media strategy

Content creation

Analytics

Copywriting

Cross-functional collaboration

Time management

Editing

Paid social basics

Education

Bachelor's degree in Marketing or related

Tools

Sprout Social

Hootsuite

Native analytics

Job description

Cengage Group in the United States is seeking a Social Media Manager to blend storytelling with data-driven insights, developing and executing social media strategies that elevate brand presence and drive measurable results.

You will work cross-functionally to ensure a consistent brand voice, timely content execution, and continual innovation across platforms such as LinkedIn, Instagram, Facebook, X, and TikTok. This role requires strong writing and analytical skills.