Social Media Manager & Editor

The Publish Press; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

The Publish Press seeks a Social Media Manager to own Taylor Bell’s Instagram presence in New York. You will plan, edit, caption, schedule, and publish content that reflects Taylor’s voice and brand across Reels, Stories, and posts.

Ideal candidates understand creator-led branding, can edit short-form video and photos, and are organized, proactive, and open to feedback to shape the feed and growth strategy.

Qualifications

• Strong understanding of Instagram, including Reels, Stories, carousels, feed strategy, and scheduling.
• Strong visual taste and understanding of personal branding.
• Experience managing social media for a creator, founder, or personality.
• Ability to edit short-form video and photos.
• Strong writing skills and ability to learn Taylor’s voice.
• Organized, reliable, and comfortable taking initiative.
• Open to receiving and implementing detailed feedback.

Responsibilities

• Manage Taylor’s Instagram content calendar and posting schedule.
• Ideate posts, carousels, Reels, and Stories across business, lifestyle, travel, and other parts of Taylor’s life.
• Track what’s working and use those learnings to inform future content.
• Stay current on Instagram trends, formats, and platform changes.
• Turn batches of photos and videos from Taylor into ready-to-post content.
• Edit photos and curate and sequence carousels.
• Edit Reels and other short-form videos.
• Write captions in Taylor’s voice (Taylor will adjust / approve).
• Help shape the overall look and feel of Taylor’s Instagram.
• Schedule and publish content across Taylor’s Instagram.
• Maintain a consistent posting cadence.
• Over time, help manage Stories and more real-time posting.

Skills

Instagram strategy

Content planning

Video editing

Copywriting

Project management

Creative mindset

Branding

Feedback receptiveness

Tools

Final Cut Pro

Instagram Insights

Job description

Overview

Taylor Bell is a former management consultant turned creator-entrepreneur, making insightful videos about business, travel, and culture in New York City. YouTube is her primary platform, and we’re looking for a Social Media Manager to grow and manage her Instagram presence.

This person will own the day-to-day Instagram workflow: planning content, editing photos and videos, writing captions, scheduling posts, and publishing. You’ll also help Taylor decide what to post and identify new content ideas.

Instagram: @taykbell

Content Examples:

• Reels
• Travel / Lifestyle Reel: View example
• Business Video Reel: View example
• Sponsored Video Reel: View example
• Posts
• Business Post: View example
• Travel Post: View example
• Lifestyle Post: View example

Core Responsibilities

Strategy + Planning

• Manage Taylor’s Instagram content calendar and posting schedule
• Ideate posts, carousels, Reels, and Stories across business, lifestyle, travel, and other parts of Taylor’s life
• Track what’s working and use those learnings to inform future content
• Stay current on Instagram trends, formats, and platform changes

Content Creation

• Turn batches of photos and videos from Taylor into ready-to-post content
• Edit photos and curate and sequence carousels
• Edit Reels and other short-form videos
• Write captions in Taylor’s voice (Taylor will adjust / approve)
• Help shape the overall look and feel of Taylor’s Instagram

Publishing + Management

• Schedule and publish content across Taylor’s Instagram
• Maintain a consistent posting cadence
• Over time, help manage Stories and more real-time posting

Job Requirements

• Strong understanding of Instagram, including Reels, Stories, carousels, feed strategy, and scheduling
• Strong visual taste and understanding of personal branding
• Experience managing social media for a creator, founder, or personality
• Ability to edit short-form video and photos
• Strong writing skills and ability to learn Taylor’s voice
• Organized, reliable, and comfortable taking initiative
• Open to receiving and implementing detailed feedback

Nice to have: Experience growing an Instagram account, familiarity with lifestyle and business content, and experience with social scheduling and analytics tools. Preference for Final Cut Pro proficiency, but not required.

Ideal Candidate

You understand Instagram and have strong creative instincts. You can take a batch of photos, videos, and ideas and turn them into a consistent stream of content without needing detailed direction.

You’re organized, proactive, and comfortable owning the day-to-day while working closely with Taylor on the broader direction of her Instagram. You have excellent, timely communication and have no problem meeting agreed-upon deadlines.