Social Media Manager - Craft & Innovation Storyteller

Microtech Knives; Mills River (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

401(k) retirement plan

Paid time off

Professional development

Collaborative work environment

Job summary

Microtech Knives is seeking a creative, energetic Social Media Manager to lead our social presence across multiple digital platforms. You will develop engaging product-focused content that highlights American craftsmanship and innovation, while collaborating with marketing, sales, engineering and manufacturing teams.

You will manage daily publishing, analyze performance, and adapt campaigns to grow our loyal knife-enthusiast community.

Qualifications

• 2–3+ years of professional experience managing social media accounts for a business, brand, or organization.
• Experience creating and executing social media content strategies.
• Strong working knowledge of Instagram, Facebook, TikTok, YouTube and management platforms.

Responsibilities

• Develop, implement, and manage social media strategies across Instagram, Facebook, TikTok, YouTube and other platforms.
• Create and maintain a consistent content calendar aligned with marketing initiatives, product launches and company objectives.
• Manage daily publishing, scheduling, and monitoring of social media content.
• Identify emerging social media trends to expand brand visibility and engagement.
• Maintain consistent brand messaging, tone and visual identity.

Skills

Social media strategy

Content creation

Photography

Videography

Video editing

Adobe Creative Suite

CapCut

Canva

Analytics

Copywriting

Project management

Team collaboration

Education

Bachelor's degree in Marketing or related field

Equivalent professional experience

Tools

Adobe Creative Suite

Canva

CapCut

Social media management tools

Job description

Microtech Knives is seeking a creative, energetic Social Media Manager to lead our social presence across multiple digital platforms. You will develop engaging product-focused content that highlights American craftsmanship and innovation, while collaborating with marketing, sales, engineering and manufacturing teams.

You will manage daily publishing, analyze performance, and adapt campaigns to grow our loyal knife-enthusiast community.