Social Media Manager

Microtech Knives; Mills River (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

401(k) retirement plan

Paid time off

Professional development

Collaborative work environment

Job summary

Microtech Knives is seeking a creative, energetic Social Media Manager to lead our social presence across multiple digital platforms. You will develop engaging product-focused content that highlights American craftsmanship and innovation, while collaborating with marketing, sales, engineering and manufacturing teams.

You will manage daily publishing, analyze performance, and adapt campaigns to grow our loyal knife-enthusiast community.

Qualifications

• 2–3+ years of professional experience managing social media accounts for a business, brand, or organization.
• Experience creating and executing social media content strategies.
• Strong working knowledge of Instagram, Facebook, TikTok, YouTube and management platforms.

Responsibilities

• Develop, implement, and manage social media strategies across Instagram, Facebook, TikTok, YouTube and other platforms.
• Create and maintain a consistent content calendar aligned with marketing initiatives, product launches and company objectives.
• Manage daily publishing, scheduling, and monitoring of social media content.
• Identify emerging social media trends to expand brand visibility and engagement.
• Maintain consistent brand messaging, tone and visual identity.

Skills

Social media strategy

Content creation

Photography

Videography

Video editing

Adobe Creative Suite

CapCut

Canva

Analytics

Copywriting

Project management

Team collaboration

Education

Bachelor's degree in Marketing or related field

Equivalent professional experience

Tools

Adobe Creative Suite

Canva

CapCut

Social media management tools

Job description

Precision. Innovation. American Craftsmanship.

Founded in 1994, Microtech Knives is a family-owned, American manufacturer recognized for producing some of the world's most innovative and precision-engineered cutting tools. With operations in Western North Carolina and Bradford, Pennsylvania, we have built our reputation on exceptional craftsmanship, advanced manufacturing technology, and an uncompromising commitment to quality.

At Microtech, we believe excellence is achieved through the dedication, skill, and pride of the people behind our products. From manufacturing and engineering to customer service, sales, and administration, every team member plays an important role in maintaining the standards that define our brand.

We foster a culture of accountability, teamwork, continuous improvement, and attention to detail. We value individuals who take ownership of their work, embrace challenges, and share our commitment to producing exceptional American-made products.

Whether you are beginning your career or bringing years of experience, Microtech offers an opportunity to contribute to a respected American manufacturing legacy.

Join our team and help us continue setting the standard for precision, performance, and craftsmanship.

Position Overview

Microtech Knives is seeking a creative, energetic, and results-driven Social Media Manager to lead and execute our social media presence across multiple digital platforms. This position plays an important role in strengthening brand awareness, engaging our loyal customer community, and showcasing the precision, craftsmanship, and innovation behind our American-made products.

The ideal candidate is a skilled storyteller who understands social media trends, digital marketing, photography, and video production. We are looking for someone who can develop compelling content, manage daily social media activities, and turn creative ideas into measurable results.

This is a hands-on, on-site position requiring collaboration with our marketing, sales, engineering, and manufacturing teams.

What You'll need to Win!

• Develop, implement, and manage social media strategies across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
• Create and maintain a consistent social media content calendar aligned with marketing initiatives, product launches, and company objectives.
• Manage daily publishing, scheduling, and monitoring of social media content.
• Identify emerging social media trends and opportunities to expand brand visibility.
• Maintain consistent brand messaging, tone, and visual identity across all platforms.

Content Creation & Production

• Create engaging, high-quality photographs, videos, Reels, Shorts, and other digital content.
• Capture original product photography, manufacturing footage, behind-the-scenes content, and employee features.
• Develop creative content highlighting Microtech products, craftsmanship, innovation, and American manufacturing.
• Write engaging captions, promotional messaging, and storytelling content that connects with our audience.
• Edit photographs and videos using professional editing software.
• Collaborate with graphic designers and marketing personnel to produce visually compelling campaigns.

Community Engagement & Brand Representation

• Monitor and respond professionally to comments, messages, and customer interactions.
• Build relationships with customers, knife enthusiasts, collectors, dealers, and industry influencers.
• Encourage meaningful audience engagement and foster a positive online community.
• Monitor brand mentions and customer feedback, escalating concerns when appropriate.
• Maintain professional communication that reflects Microtech's reputation and values.

Marketing Campaigns & Product Launches

• Support new product launches through coordinated social media campaigns.
• Collaborate with sales and marketing teams to promote products, events, and company announcements.
• Assist with influencer collaborations, brand partnerships, and promotional campaigns.
• Support content creation for trade shows, industry events, and company activities.
• Coordinate social media messaging with broader marketing initiatives.

Analytics & Performance Reporting

• Monitor and analyze social media metrics, including engagement, reach, impressions, follower growth, website traffic, and conversions.
• Prepare regular performance reports highlighting campaign results and opportunities for improvement.
• Use analytics to identify successful content strategies and optimize future campaigns.
• Monitor competitor activity and industry trends to identify growth opportunities.
• Recommend improvements based on measurable performance data.

Required Qualifications & Experience

• Minimum of 2–3 years of professional experience managing social media accounts for a business, brand, or organization.
• Demonstrated experience creating and executing social media content strategies.
• Strong working knowledge of Instagram, Facebook, TikTok, YouTube, and social media management platforms.
• Experience creating and editing short-form video content, including Reels, TikTok videos, and YouTube Shorts.
• Proficiency with photography, videography, and digital editing tools.
• Experience using tools such as Adobe Creative Suite, Canva, CapCut, or similar applications.
• Strong writing, editing, communication, and organizational skills.
• Ability to manage multiple projects, prioritize deadlines, and work independently.
• Experience interpreting social media analytics and performance metrics.
• Strong attention to detail and commitment to maintaining brand consistency.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field; equivalent professional experience will also be considered.
• Experience working with consumer products, lifestyle brands, outdoor recreation, sporting goods, or manufacturing companies.
• Familiarity with the knife industry, outdoor lifestyle, or enthusiast communities.
• Experience coordinating influencer partnerships or digital marketing campaigns.
• Knowledge of SEO, social media advertising, and digital marketing best practices.
• Experience photographing products in professional and manufacturing environments.

What We're Looking For

Our ideal candidate is someone who:

• Brings fresh, creative ideas and takes initiative.
• Understands how to tell a compelling brand story through visual content.
• Is comfortable working directly with products, employees, and manufacturing teams.
• Has a strong sense of ownership and accountability.
• Balances creativity with measurable marketing objectives.
• Thrives in a collaborative environment while managing responsibilities independently.
• Takes pride in representing an established American manufacturing brand.

This position is based on-site at our Mills River, North Carolina location. The Social Media Manager will work in both an office environment and manufacturing areas to capture content and collaborate with various departments.

Occasional travel to company events, trade shows, or other locations may be required. Some flexibility in scheduling may be necessary to support special events, campaigns, or product launches.

All content must comply with company brand standards, confidentiality policies, applicable platform requirements, and established approval procedures.

Why Join Microtech Knives?

At Microtech, you have the opportunity to be part of an established American manufacturing company with a reputation for innovation, precision, and craftsmanship.

Eligible employees may have access to company-sponsored benefits, including:

• Medical, dental, and vision insurance
• Retirement savings opportunities through our 401(k) plan
• Paid time off and applicable paid holidays
• Opportunities for professional development and advancement
• A collaborative environment focused on quality, teamwork, and continuous improvement

Specific benefits, eligibility requirements, and plan provisions vary by position and are governed by applicable company policies and benefit plan documents.

Microtech Knives is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex, pregnancy, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.

Microtech Knives provides reasonable accommodations to qualified applicants and employees with disabilities and for sincerely held religious beliefs and practices, as required by applicable law.