Social Media Manager, Content

FAT Brands Inc; Georgia; Remote; USD 65,000 - 95,000; Full time

Job summary

FAT Brands Inc. is seeking a Social Media Manager to own brand storytelling and community management for assigned brands. This fully remote role blends strategic planning with hands-on activation, including influencer partnerships and experiential events.

Availability for local meetings and occasional travel is required. You will guide the social calendar, craft authentic local narratives, and collaborate cross-functionally to deliver engaging campaigns and guest experiences.

Qualifications

• 3–5+ years in marketing, community management, or brand/experiential events.
• Experience in restaurant, hospitality, or franchise environments is preferred.
• Ability to manage remote work while attending meetings and events as needed.

Responsibilities

• Provide strategic planning and brand storytelling for assigned brand(s).
• Own the integrated social calendar and guest engagement initiatives.
• Coordinate influencer partnerships and local activations.
• Oversee events, logistics, and vendor partnerships to ensure on-brand execution.
• Monitor community channels, respond to audiences, and report performance metrics.
• Collaborate cross-functionally on creative development and approvals.
• Support franchisee-facing marketing initiatives as needed.
• Foster local relationships and source authentic brand storytelling.

Skills

Strategic partner

Creative planner

Strong writing

Event oversight

Social platforms

Influencer relations

Performance reporting

Job description

Description OHG Brands is a leading global franchising company that develops and grows fast casual, quick-service, and casual dining concepts around the world — a portfolio of 11 brands, including Round Table Pizza®, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, and Ponderosa and Bonanza Steakhouses, spanning more than 1,700 units worldwide.

The Social Media Manager is the brand-building voice and community owner for their assigned brand(s). This role blends strategic planning, always-on community management, and creative experience design — developing memorable experiential activations and influencer partnerships that build genuine connections between the brand and its guests. This person will split time between calendar/strategy work and planning or overseeing standout brand moments.

Bring brand expertise and business priorities to strategic and creative discussions

• Provide approvals and collaborate cross-functionally on creative development
• Serve as the community and guest-experience perspective in brand planning conversations
• Own the integrated marketing/social calendar for assigned brand(s)
• Conceptualize and manage experiential activations and influencer events that build brand buzz
• Identify and cultivate relationships with relevant local and regional influencers
• Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
• Drive daily engagement and guest care across community channels
• Foster and grow local community relationships
• Monitor organic content and channel performance
• Source authentic local restaurant stories and guest moments
• Facilitate on-site content capture
• Identify and cultivate local partnership and collaboration opportunities
• Serve as the go-to marketing resource for assigned brand's daily needs
• Support franchisee-facing marketing initiatives as needed

This is a fully remote position, but employee must be available to meet locally for meetings and restaurant visits as well as occasional overnight travel.

3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred)

• Comfortable operating as both a strategic partner and a creative, hands-on planner
• Strong writer/communicator with an eye for authentic, local storytelling
• Willing and able to attend and oversee events (including evenings/weekends as needed)
• Experience with social/community platforms, influencer relations, and basic performance reporting