Social Media Manager: Build Impact & Fundraising (Hybrid)

March of Dimes Inc; Arlington (VA); Hybrid; USD 70,000 - 90,000; Full time

Job summary

March of Dimes is seeking a Manager, Social Media to lead the local social content program across 30+ markets from our Arlington hub. Hybrid role with national campaigns alignment and as a content lead for markets.

You’ll develop scalable, cross‑channel content, guide local teams, and support fundraising initiatives like March for Babies and Run for Moms. You’ll also participate in on‑camera content and live streams to authentically represent the organization.

Qualifications

• 3–7 years of experience in social media, digital marketing, or related field.
• Proven ability to create social-first content across Facebook, TikTok, Instagram and Threads.
• Strong understanding of platform audiences, formats and best practices.
• Experience translating analytics into actionable content and recommendations.
• Experience supporting fundraising or campaigns.
• Excellent storytelling and copywriting with adaptable messaging.
• Comfortable appearing on camera.
• Experience with Sprout Social or Hootsuite.

Responsibilities

• Develop and execute platform-native social content across owned channels.
• Manage a diverse content portfolio supporting national campaigns and local engagement.
• Identify trends and translate them into authentic opportunities for content.
• Create or oversee short-form video, Reels, TikToks and stories.
• Stay current on evolving platforms and formats.
• Support low-budget paid social initiatives with paid media partners.
• Use analytics and insights to test and improve content.
• Cultivate opportunities with influencers and partners to expand reach.
• Represent the organization in on-camera content and live streams.

Skills

Social media

Digital marketing

Content marketing

Creative copy

Video content

On‑camera

Analytics

Facebook

Tools

Sprout Social

Hootsuite

Job description

March of Dimes is seeking a Manager, Social Media to lead the local social content program across 30+ markets from our Arlington hub. Hybrid role with national campaigns alignment and as a content lead for markets.

You’ll develop scalable, cross‑channel content, guide local teams, and support fundraising initiatives like March for Babies and Run for Moms. You’ll also participate in on‑camera content and live streams to authentically represent the organization.