Social Media Lead for Fundraising & Engagement

March of Dimes; Arlington (VA); On-site; USD 70,000 - 90,000; Full time

Job summary

March of Dimes seeks a Social Media Manager to lead local social content for 30+ markets, serving as a key contact for the social team and coaching local teams. The role develops scalable, cross-channel content aligned with national campaigns and mission moments.

You will support fundraising initiatives, identify trends, and respond quickly to cultural moments. The role includes on-camera appearances and collaboration with vendors and marketing teams.

Qualifications

• 3-7 years of experience in social media, digital marketing, content marketing or related field.
• Demonstrated experience creating engaging, social-first content across Facebook, TikTok, Instagram and Threads.
• Experience using analytics to translate performance data into actionable recommendations.

Responsibilities

• Develop and execute platform-native social content across March of Dimes owned social channels.
• Manage a diverse social content portfolio supporting campaigns, events and partnerships.
• Identify trends and translate them into authentic opportunities for content and engagement.
• Create or oversee short-form video, Reels, TikToks, Stories and other social-first formats.
• Stay current on evolving platforms and formats, and test new ideas.
• Support paid social initiatives with the paid media team.
• Use analytics and SEO insights to improve content performance.
• Cultivate opportunities with influencers and partners to expand reach.
• Represent the organization on-camera in content, live streams, and interviews.

Skills

Social media strategy

Content creation

Analytics & insights

On-camera presence

Cross-functional collaboration

Sprout Social / Hootsuite

Tools

Sprout Social

Hootsuite

Job description

March of Dimes seeks a Social Media Manager to lead local social content for 30+ markets, serving as a key contact for the social team and coaching local teams. The role develops scalable, cross-channel content aligned with national campaigns and mission moments.

You will support fundraising initiatives, identify trends, and respond quickly to cultural moments. The role includes on-camera appearances and collaboration with vendors and marketing teams.