Growth‑Focused Social Media & Content Strategist (Hybrid)

Catholic Charities USA; Philadelphia (Philadelphia County); Hybrid; USD 80,000 - 90,000; Full time

Job summary

Catholic Charities USA in Philadelphia, PA is seeking a Social Media Growth & Content Marketing Specialist to lead our digital presence. Hybrid work: 4 days onsite, 1 day remote.

You’ll develop and execute our social strategy across Facebook, Instagram, LinkedIn, X, and emerging platforms to grow followers and deepen donor engagement. You’ll craft compelling photo, video, and written content, capture on-site stories across the Greater Philadelphia area, and use analytics to optimize performance.

Qualifications

• 2–5+ years of experience in social media marketing or related field.
• Proven track record of growing social media audiences with measurable results.
• Experience managing multiple platforms: Facebook, Instagram, LinkedIn, TikTok, and X.
• Strong photography, videography, copywriting and storytelling skills.
• Experience creating short-form video content and engaging campaigns.
• Canva or Adobe Creative Suite proficiency; data-driven analytics skills.

Responsibilities

• Own and execute the organization’s social media strategy across Facebook, Instagram, LinkedIn, X, and emerging platforms.
• Develop engaging photo, video, graphic, and written content that tells compelling stories and strengthens brand awareness.
• Drive measurable growth in followers, engagement, reach, and overall digital presence.
• Capture on-site content throughout the Greater Philadelphia area by visiting various program locations and events.
• Plan and execute social media campaigns that increase awareness, community engagement, volunteer participation, and donor support.
• Monitor analytics, identify trends, and optimize content using data-driven insights.
• Collaborate with internal leadership and program teams to highlight impactful stories across the organization.
• Maintain a consistent brand voice and visual identity across all digital channels.
• Stay current on emerging social media trends, platform updates, and best practices to continuously improve performance.

Skills

Social media marketing

Digital marketing

Content creation

Audience growth

Photography

Videography

Copywriting

Storytelling

Analytics

Data-driven strategy

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Canva

Adobe Creative Suite

Job description

Catholic Charities USA in Philadelphia, PA is seeking a Social Media Growth & Content Marketing Specialist to lead our digital presence. Hybrid work: 4 days onsite, 1 day remote.

You’ll develop and execute our social strategy across Facebook, Instagram, LinkedIn, X, and emerging platforms to grow followers and deepen donor engagement. You’ll craft compelling photo, video, and written content, capture on-site stories across the Greater Philadelphia area, and use analytics to optimize performance.