Social Media Manager

Michael Malul; Whitehall (OH); On-site; USD 60,000 - 90,000; Full time

Job summary

Michael Malul is seeking a Social Media Manager to own the day-to-day presence of our fragrance brands across social channels. You’ll plan content, maintain brand voice, foster community, and analyze performance to guide future work.

This hands-on role collaborates with Creative, Marketing, and Influencer teams to build content calendars, produce video and copy, and maximize organic reach across TikTok, Instagram, Facebook, and emerging platforms.

Qualifications

• 2–4 years of experience managing social media for a brand, agency, consumer company, beauty/fragrance brand, or similar business.
• Demonstrated experience managing multiple social platforms and content calendars.
• Strong writing and editing skills with brand-appropriate voice.
• Experience with social media management, scheduling, and analytics platforms.

Responsibilities

• Own the day-to-day management of social media across multiple fragrance brands.
• Develop and execute the organic social strategy across TikTok, Meta, Reddit, and emerging platforms.
• Create and publish platform-native video, feed posts, Stories, and other social content.
• Build and maintain social content calendars aligned with launches and campaigns.
• Monitor performance metrics and extract insights to inform future content.

Skills

Social media strategy

Content creation

Community management

Analytics & reporting

Copywriting

Brand voice

Cross-functional collaboration

Influencer collaboration

Education

Bachelor's degree in Marketing or Communications

Tools

Canva

Adobe Creative Suite

CapCut

Job description

We’re looking for a Social Media Manager to own the day-to-day presence of our fragrance brands across social media. This role will be responsible for bringing our brands to life online through thoughtful content, consistent brand voice, strong community engagement, and a clear understanding of what resonates with our audiences.

You’ll manage social platforms across multiple brands, build and maintain content calendars, coordinate with our creative and marketing teams, and work closely with our Influencer Specialist to make sure our organic social and creator efforts work together.

This is a hands-on role for someone who understands that social media is more than just posting. You should be equally comfortable planning a content strategy, writing a caption, responding to a customer, spotting a trend, coordinating content, and looking at performance data to understand what we should do next.

What You’ll Do

• Own the day-to-day management of social media platforms across multiple fragrance brands
• Develop and execute the organic social strategy across TikTok, Meta, Reddit, and emerging platforms
• Concept, film, edit, and publish platform-native video, feed posts, Stories, and other social content
• Create elevated product, launch, event, and brand storytelling with engaging copy and visuals
• Build and maintain social media content calendars that align with brand priorities, product launches, campaigns, retail moments, and cultural trends
• Develop and execute organic social strategies that grow awareness, engagement, and brand affinity
• Support the development of content strategies for each brand based on its audience, positioning, and goals
• Write and edit social copy that feels authentic to each brand's voice
• Coordinate with Creative, Marketing, Ecommerce, and other teams to source and develop social content
• Help brief creative teams on social content needs, formats, trends, and concepts
• Identify opportunities for real-time content, trends, cultural moments, and relevant conversations
• Manage publishing and scheduling across social platforms
• Own day-to-day community management, including comments, messages, mentions, and customer interactions
• Maintain a consistent and engaging brand voice across social channels
• Escalate customer issues, product concerns, or sensitive conversations to the appropriate team when needed
• Partner closely with the Influencer Specialist to integrate creator content into broader social strategies and calendars
• Coordinate with the Influencer Specialist on creator content, launches, campaigns, and social amplification
• Identify opportunities to repurpose influencer and user-generated content across brand channels
• Monitor social trends, competitor activity, emerging platforms, and changes in social behavior
• Track social performance and provide regular reporting on engagement, reach, audience growth, content performance, and other relevant metrics
• Use performance insights to make recommendations for future content and strategy
• Help establish social media best practices, processes, and brand guidelines as the company grows
• Support product launches, campaigns, events, photoshoots, and other marketing initiatives with social strategy and execution
• Stay current on platform updates, new features, social formats, and emerging trends

What We’re Looking For

• 2–4 years of experience managing social media for a brand, agency, consumer company, beauty/fragrance brand, or similar business
• Demonstrated experience managing multiple social platforms and content calendars
• Strong understanding of Instagram, TikTok, Facebook, and other major social platforms
• Strong writing and editing skills with an understanding of how voice changes across brands and audiences
• Experience with social media management, scheduling, and analytics platforms
• Strong understanding of organic social strategy and content development
• Experience with community management and customer engagement
• Comfortable working with creative teams and providing clear content direction and feedback
• Strong organizational and project management skills
• Comfortable managing multiple brands, calendars, campaigns, and deadlines simultaneously
• Ability to understand social performance data and turn it into actionable recommendations
• Experience working with influencers, creators, or user-generated content is a plus
• Experience in fragrance, beauty, cosmetics, fashion, CPG, or another consumer-focused industry is a plus
• Basic knowledge of Canva, Adobe Creative Suite, CapCut, or similar content creation tools is a plus
• Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required