Social Media Manager

Best Version Media; Town of Brookfield (WI); On-site; USD 65,000 - 90,000; Full time

Job summary

Best Version Media in Wisconsin is seeking a Social Media Manager to elevate our multi-channel strategy beyond posting. You will lead organic and paid campaigns to attract Publisher talent, build advertiser confidence, and demonstrate BVM’s value across communities.

Sitting at the intersection of strategy, creative direction, and performance analytics, you will turn social engagement into measurable business growth.

Qualifications

• 4+ years leading organic and paid social campaigns for a brand or agency.
• Experience owning direct ad budgets.
• Strong writing and ability to brief and direct video/content.
• Practical experience with Sprout Social, Hootsuite, HubSpot or Google Analytics.

Responsibilities

• Set and execute multi-audience social strategies across Meta, LinkedIn, Instagram, YouTube, and other channels.
• Partner with Publisher Acquisition to launch targeted paid campaigns that drive qualified candidates into the funnel.
• Author clear creative briefs for Design and Video teams, directing short-form video, graphics, and copy from concept through launch.
• Build social content toolkits, local templates, and training calendars to support field Publishers.
• Curate pipeline of success stories, advertiser proof, client testimonials, and event coverage.
• Run continuous A/B tests and track channel metrics, conversion rates, and cost efficiency to optimize spend and content strategy.
• Manage daily social interactions and collaborate on reputation management and sensitive announcements.

Skills

Social strategy

Paid social

Content creation

Analytics tools

Tools

Sprout Social

Hootsuite

HubSpot

Google Analytics

Job description

Best Version Media was founded in 2007 and now serves over 1,300 communities across the U.S. and Canada. We connect local businesses to customers with a suite of innovative print and digital solutions. Our print magazines, powered by our advertisers and readers, are tailored to the communities we serve by showcasing local families, nonprofits, events, and more. Our digital advertising works with our print campaigns to build brand awareness and help businesses expand their online reach with local customers. We also offer convenient tools to help businesses manage their online presence and enhance searchability.

Our vision is to unite the hearts and minds of communities – one person, one home, one business at a time. We value family, teamwork, and an open exchange of ideas as we strive to become the best versions of ourselves. Our award-winning culture has been recognized countless times by organizations like Fortune, Glassdoor, Great Place to Work, and more.

Summary:

Best Version Media (BVM) is looking for a Social Media Manager to move beyond a standard posting schedule and lead our multi-channel social media strategy. In this role, you will leverage both organic and paid social campaigns to attract top Publisher talent, build advertiser confidence, and showcase BVM’s value across our communities. Sitting at the intersection of strategy, creative direction, and performance analytics, you will turn social engagement into measurable business growth.

Responsibilities:

• Set and execute multi-audience social strategies across Meta, LinkedIn, Instagram, YouTube, and other evidence-supported channels.
• Partner with Publisher Acquisition to launch targeted paid campaigns that deliver qualified candidates into the recruiting funnel.
• Author clear creative briefs for Design and Video teams, directing short-form video, graphics, and copy from concept through launch.
• Build ready-to-use social content toolkits, local templates, and training calendars to support our field Publishers.
• Curate a steady pipeline of Publisher success stories, advertiser proof, client testimonials, and event coverage.
• Run continuous A/B tests and track channel metrics, conversion rates, and cost efficiency to optimize spend and content strategy.
• Manage daily social interactions and collaborate with Communications on reputation management and sensitive announcements.

Skills and Requirements:

• 4+ years of experience leading organic and paid social campaigns for a brand or agency, including direct ad budget ownership.
• Hands-on experience building and optimizing paid social campaigns on Meta, with LinkedIn experience strongly preferred.
• Exceptional writing skills paired with the ability to concept, brief, and direct short-form video and visual assets.
• Practical experience using social management, publishing, and analytics tools like Sprout Social, Hootsuite, HubSpot, or Google Analytics.

What will make you stand out:

• Experience in recruitment marketing, employer branding, candidate acquisition, or distributed sales models.
• Background in supporting, enablement, or training for franchises, multi-location businesses, or independent contractors.
• Hands-on experience with Adobe Creative Cloud, Canva, CapCut, monday.com, and practical AI content tools.
• Proven track record of translating channel analytics into actionable shifts in content, targeting, and budget allocation.

Ready to turn engagement into action, amplify our stories, and fuel BVM’s next chapter of growth.

Best Version Media participates in the E-Verify Employment Verification Program.