Social Media Manager

Anakeesta; Gatlinburg (TN); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Competitive pay

Paid time off

Medical, dental, and vision insurance

Life insurance

401(k)

Free admission for employees and their

immediate family

Employee discounts

Pass exchange program

Job summary

Anakeesta in Gatlinburg, TN seeks a Social Media Manager to lead the park’s voice with engaging storytelling, onsite content capture, and real-time event coverage. You will develop strategy, create content, and coordinate with photographers to maintain brand voice across platforms.

The role blends strategic planning with hands-on execution, requiring on-site presence, influencer outreach, and community engagement to grow audiences and measure success through analytics.

Qualifications

• 3-5+ years of experience in social media management or digital marketing.
• Experience with consumer-facing brands, hospitality or lifestyle preferred.
• Proven track record of growing and engaging social audiences.
• Experience creating and editing content using mobile devices.
• Familiarity with social media management and analytics tools.
• Experience coordinating influencer campaigns and partnerships.
• Bachelor’s degree preferred but not required.
• Ability to work on-site regularly in Gatlinburg and Pigeon Forge.

Responsibilities

• Develop and execute social media strategies for Anakeesta and other properties.
• Build monthly content calendars aligned with campaigns, events, and seasonal priorities.
• Oversee daily posting across Instagram, Facebook, and TikTok; capture on-site content.
• Collaborate with internal photographer/videographer to produce high-quality content.
• Manage community engagement including comments and messages in a timely, brand-aligned way.
• Lead influencer outreach, coordinate visits, and track campaign ROI.

Skills

Content creation

Instagram / Facebook / TikTok

Copywriting

Community management

Influencer outreach

Project management

Data-driven decision making

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Social media management tools

Analytics tools

Job description

Job Overview:

Anakeesta is seeking a creative, strategic, and hands-on Social Media Manager to lead the social voice of our award-winning outdoor adventure park. This role blends big-picture strategy with day-to-day execution, shaping our social presence, bringing our experiences to life through engaging content, and connecting with our audience in an authentic, energetic, and on-brand way. If you love storytelling, thrive in a fast-paced environment, and enjoy being on-site to capture the action, this is the role for you!

Key Responsibilities:

Strategy and Planning

• Develop and execute social media strategies for Anakeesta and other properties
• Build and manage monthly content calendars aligned with campaigns, events, and seasonalpriorities
• Identify trends, opportunities, and platform innovations to keep our brands fresh and relevant

Content and Execution

• Oversee daily posting across all social platforms including Instagram, Facebook, and TikTok
• Capture and create content on-site including photo, video, and real-time storytelling
• Collaborate with internal photographer and videographer to produce high-quality content
• Ensure individual brand voices and visual consistency across both properties

Community and Engagement

• Manage community engagement including comments and messages in a timely and brand-aligned way
• Monitor sentiment and provide insights to leadership

Influencer and Partnerships

• Lead influencer outreach and relationship management
• Coordinate visits, itineraries, and deliverables for creators
• Track performance and return on investment of influencer campaigns

Analytics and Optimization

• Track and report on performance metrics including engagement, reach, growth, and conversions
• Use insights to optimize content, posting strategy, and campaigns
• Balance data-driven decision making with strong creative instincts

On-Site Presence

• Attend events, activations, and key moments to capture live content
• Act as the social presence on property
• Confident representing the brand on camera and creating engaging, personality-driven social content

Skills:

• Strong content creation across photo, video, and copy
• Deep understanding of Instagram, Facebook, and TikTok
• Ability to spot trends and create relevant, on-brand content
• Clear and engaging copywriting skills
• Strong community management and audience engagement
• Influencer outreach and relationship management
• Strong organization and project management skills
• Data-driven mindset with the ability to adjust strategy

Qualifications:

• 3-5+ years of experience in social media management or digital marketing
• Experience working with consumer-facing brands, preferably in hospitality, tourism, or lifestyle
• Proven track record of growing and engaging social media audiences
• Experience creating and editing content using mobile devices and editing tools
• Familiarity with social media management and analytics tools
• Experience coordinating influencer campaigns and partnerships
• Bachelor’s degree in marketing, communications, or a related field preferred but not required
• Ability to work on-site regularly in Gatlinburg and Pigeon Forge and attend events as needed

Perks of Working With Us

• Competitive pay, starting at $65k
• Paid time off
• Medical, dental, and vision insurance
• Life insurance
• 401(k)
• Free admission for employees and their immediate family
• Employee discounts on food and merchandise
• Generous pass exchange program with area attractions

About Us

Anakeesta is a mountaintop adventure park in Gatlinburg, Tennessee, offering award-winning outdoor experiences, breathtaking views, thrilling attractions, and genuine Smoky Mountain hospitality. We are committed to creating unforgettable memories for our guests and a positive, growth-oriented environment for our team.