Social Media Manager

VisitorsCoverage Inc.; Santa Clara (CA); Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

100% company paid medical, dental &amp

Vision insurance

Pet insurance

Paid parental leave

401(k) retirement plan

Generous paid time off

Gym/Wellness stipend

Great work-life balance

Job summary

VisitorsCoverage Inc. is seeking a full-time Social Media Manager to own our Social Media Strategy and Execution within the Marketing team.

The ideal candidate has hands-on experience posting as the face of a brand on platforms like Instagram, LinkedIn, TikTok and YouTube, and can drive engagement across channels. You will develop content, monitor conversations, analyze metrics, and collaborate with marketing, sales, and customer service to integrate social campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 5+ years Social Media experience, specifically TikTok, Facebook/Instagram, LinkedIn, Pinterest, and X.
• Knowledge and Experience with the latest Social Media marketing trends and practices.
• Excellent interpersonal skills to manage effectively within a remote, multi-functional team.

Responsibilities

• Develop and execute social media strategy across multiple platforms to increase brand awareness, engagement, and customer loyalty.
• Create, curate, and publish compelling content (text, image, and video) that aligns with brand voice and goals.
• Monitor and respond to social media conversations, feedback, and inquiries in a timely and professional manner.
• Analyze social media metrics and insights to measure performance, identify trends, and make data-driven decisions.
• Collaborate with cross-functional teams to integrate social media into broader campaigns and initiatives.
• Stay up-to-date with industry trends, emerging platforms, and best practices to continuously improve social media strategy and tactics.
• Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
• Build and maintain relationships with social media influencers and partners to amplify brand messaging and reach new audiences.
• Identify and manage potential social media risks and crises, including developing and implementing response plans.
• Train and educate internal teams on social media best practices and guidelines, and ensure compliance with relevant laws and regulations.

Skills

Brand presence on social media

Analytics & KPIs

Communication skills

Organizational skills

Goal setting

Proactive mindset

Education

Bachelor's degree in Marketing/Communications

Job description

• Independent
• Passionate

Come join VisitorsCoverage, one of Silicon Valley's most successful InsurTech companies, certified as a Great Place to Work®!

We are looking for a full-time Social Media Manager to join our Marketing team. This person should possess working knowledge of Social Media Marketing strategies and trends. We are looking for someone to take full ownership of our Social Media Strategy and Execution. Candidate must have actively posted as the face of a brand or personal brand on social media (e.g., Instagram, LinkedIn, TikTok, YouTube, etc.).

What We Do

VisitorsCoverage is an Insurtech company, located in the heart of Silicon Valley, revolutionizing the way travelers search, compare, purchase, and manage their travel insurance. Imagine a place where buying travel insurance is as easy as ordering an item from your favorite online retailer. You know exactly what the benefits are and what each word on the coverage document means, and you are able to zip through the checkout process. We are obsessed with simplifying Travel Insurance! We wake up everyday thinking of new ways to meet the same expectations that users have from their online retailers and delivery or streaming services. We are a team of people who counter the thought that insurance is boring and love the challenge of delighting our users at every step of their decision‑making process.

VisitorsCoverage is on a mission to hire only the best, and we are committed to providing exceptional employee experiences with meaningful work and true work/life balance.

Remote candidates accepted, however they must be located in a place that has 4-6 hours of overlap with the PST time zone. Must be legally authorized to work in the U.S. No visa sponsorship will be offered.

Requirements

Required Skills

• Must have actively posted as the face of a brand or personal brand on social media (e.g., Instagram, LinkedIn, TikTok, YouTube, etc.).
• Strong understanding of Social Media Marketing Analytics and KPIs
• Excellent communication and organizational skills
• Goal Setting Mentality
• Proactive Mindset

Preferred Qualities

• Positive, can-do attitude
• Detailed oriented
• Growth Mindset
• Independent
• Creative
• Organized
• Innovative
• Problem solver
• Curious
• Passionate
• Proactive
• Strategic and Ideation Mindset
• Communicator
• Critical Thinker

Key Responsibilities

• Develop and execute social media strategy across multiple platforms to increase brand awareness, engagement, and customer loyalty.
• Create, curate, and publish compelling content (text, image, and video) that aligns with brand voice and goals.
• Monitor and respond to social media conversations, feedback, and inquiries in a timely and professional manner.
• Analyze social media metrics and insights to measure performance, identify trends, and make data-driven decisions.
• Collaborate with cross-functional teams (marketing, sales, customer service, etc.) to integrate social media into broader campaigns and initiatives.
• Stay up-to-date with industry trends, emerging platforms, and best practices to continuously improve social media strategy and tactics.
• Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
• Build and maintain relationships with social media influencers and partners to amplify brand messaging and reach new audiences.
• Identify and manage potential social media risks and crises, including developing and implementing response plans.
• Train and educate internal teams on social media best practices and guidelines, and ensure compliance with relevant laws and regulations.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 5+ years Social Media experience, specifically TikTok, Facebook/Instagram, LinkedIn, Pinterest, and X.
• Knowledge and Experience with the latest Social Media marketing trends and practices.
• Excellent interpersonal skills to manage effectively within a remote, multi-functional team.

Benefits

• 100% company paid individual medical, dental, & vision insurance coverage
• Pet insurance
• Paid parental leave
• 401(k) retirement plan
• Paid time off for annual charity or volunteer work
• Generous paid time off
• Fitness/Wellness gym stipend
• Great work-life balance

The salary range for this position is $70,000/year - $90,000/year and is dependent on location and experience.