Social Media Manager

Trend Capital Holdings, Inc.; Washington (District of Columbia); On-site; USD 60,000 - 90,000; Full time

Job summary

Trend Capital Holdings, Inc. is seeking a creative Social Media Manager to own and grow its insurance verticals across all platforms.

You will manage planning, publishing, engagement, and performance reporting to build a strong online community and brand presence. The role emphasizes hands-on content creation, trend analysis, and collaboration with internal teams to deliver compelling organic content and campaigns.

Qualifications

• 2+ years of professional experience managing social media accounts for a brand, company, or agency.
• Proven ability to grow reach, engagement, or followers through organic content.
• Strong understanding of major social platforms, formats, audience behavior, and best practices.
• Excellent written communication, copywriting, and community-management skills.
• Ability to identify trends and adapt them to a brand’s voice and audience.
• Experience developing content calendars and managing multiple campaigns and deadlines.
• Proficient in translating performance data into actionable recommendations.

Responsibilities

• Manage insurance verticals social media profiles with a consistent brand presence across platforms.
• Develop and manage a content calendar supporting awareness, campaigns, promotions and giveaways.
• Create original social content and coordinate with teams or partners for additional creative support.
• Write engaging captions and social copy aligned to the brand.
• Monitor and respond to comments, messages, mentions professionally.
• Research trends, platform updates, audience interests, and competitor activity for timely content.
• Suggest new content concepts and engagement strategies to grow reach and followers.
• Publish and optimize content across Instagram, Facebook, TikTok, YouTube, and others.
• Track metrics like reach, engagement, follower growth, impressions, and content performance.
• Prepare regular performance updates and use insights to improve strategy.
• Help protect brand reputation by escalating sensitive issues when needed.

Skills

Social media management

Content planning

Copywriting

Community management

Analytics & reporting

Trend spotting

Video content creation

Tools

Social media scheduling tools

Social listening tools

Analytics platforms

Job description

ABOUT THIS JOB

We are looking for a creative and highly engaged Social Media Manager to own and grow insurance verticals presence across its social media platforms. This person will be responsible for keeping the brand active and relevant.The ideal candidate understands how to build an engaged online community, identify relevant trends, and turn brand goals into consistent, compelling organic content. This is a hands-on role for someone who is comfortable managing the full social media process, from content planning and coordination to publishing, community engagement, and performance reporting.

RESPONSIBILITIES

• Manage insurance verticals social media profiles and maintain a consistent, active brand presence across all relevant platforms.
• Develop and manage a content calendar that supports ongoing brand awareness as well as special campaigns, promotions, and giveaways.
• Create original social media content and coordinate with internal team members or external partners when additional creative support is needed.
• Write engaging, brand-aligned captions and social copy.
• Monitor comments, messages, mentions, and conversations, responding professionally and promptly while maintaining the brand’s voice.
• Research emerging trends, platform updates, audience interests, and competitor activity to identify timely content opportunities.
• Recommend new content concepts and engagement strategies designed to increase reach, followers, and meaningful audience interaction.
• Publish and optimize content across platforms such as Instagram, Facebook, TikTok, YouTube, and other relevant channels.
• Track key performance metrics, including reach, engagement, follower growth, impressions, and content performance.
• Prepare regular performance updates and use insights to improve future content and social media strategy.
• Help protect and strengthen the brand’s online reputation by identifying and escalating sensitive comments or issues when appropriate.

REQUIRED KNOWLEDGE & SKILL

• 2+ years of professional experience managing social media accounts for a brand, company, or agency.
• Demonstrated experience growing social media reach, engagement, or followers through organic content.
• Strong understanding of major social platforms, current content formats, audience behavior, and platform best practices.
• Excellent written communication, copywriting, and community-management skills.
• Ability to identify relevant trends and adapt them appropriately to a brand’s voice and audience.
• Experience developing content calendars and managing multiple priorities, campaigns, and deadlines.
• Working knowledge of social media analytics and the ability to translate performance data into actionable recommendations.
• Strong attention to detail, sound judgment, and the ability to communicate professionally with an online audience.
• Portfolio or examples of social media accounts and content previously managed.
• Experience creating short-form video content for platforms such as TikTok, Instagram Reels, or YouTube Shorts.
• Basic photography, video-editing, or graphic-design skills.
• Experience with social media scheduling, listening, and reporting tools.
• Familiarity with automotive, consumer, giveaway, promotional, or performance-marketing brands.
• Experience collaborating with creative teams, content creators, or influencers.

OUR COMPANY OFFERS GREAT BENEFITS

Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, catered lunch, coffee, tea and snacks, paid parking, competitive pay, and much more! Anyone who joins our team will have great potential for career and personal growth.