Social Media Manager

P2P; San Francisco (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading blockchain company is seeking a Social Media Manager to enhance their brand presence across multiple platforms. The ideal candidate will drive engagement through strategic content creation while maintaining a data-driven approach to optimize strategies. This role is fully remote and offers competitive compensation, including early employee equity grants.

Benefits

Competitive salary aligned with top startups

Early employee equity grants

Comprehensive medical, dental, and vision benefits

Qualifications

• Deep understanding of crypto communities and ecosystems.
• Proven experience in social media strategy, content creation, and digital marketing.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement a social media strategy aligned with business goals.
• Manage all social channels maintaining a consistent brand voice.
• Produce engaging social content tailored for audiences.

Skills

Communication Skills

Analytical Skills

Strategic Thinking

Content Creation

Job description

???? About Plume
Plume is the first fully-integrated and modular blockchain optimized for real world assets (RWAs). We’ve built an EVM-compatible blockchain that’s fast, efficient, and inexpensive, along with an end-to-end onboarding platform that allows asset issuers to deploy their RWAs onchain. Our rapidly growing network includes:

180+ RWA companies building dapps and tokenizing assets on Plume’s testnet, ranging from collectibles and real estate to equities and private credit.

Our team consists of 20+ experienced professionals from crypto, finance, and tech sectors.

We are backed by notable investors including:

Haun Ventures, Galaxy Digital, YZi Labs, Superscrypt, SV Angel, A Capital, Portal Ventures, and others.

???? You are:

A strategic and highly skilled Social Media Manager capable of executing our comprehensive social media strategy. You will shape how we engage with key audiences across platforms, driving brand awareness, thought leadership, and community engagement through compelling content and data-driven insights. You have experience as a social media strategist who thrives in a fast-paced environment, balancing creativity with analytics, and translating complex topics into engaging digital narratives.

???? Overall Responsibilities

• Drive Social Media Strategy: Develop and implement a social media strategy that enhances Plume's presence across key platforms, aligned with business and marketing goals.
• Social Channels: Manage all social channels, including X (Twitter), YouTube, LinkedIn, and emerging platforms, maintaining a consistent brand voice and high engagement.
• Content Management: Create and oversee a social content calendar featuring thought leadership, product marketing, PR, customer stories, and industry trends.
• Content Creation: Produce engaging social content such as posts, threads, visuals, and short videos tailored for institutional and enterprise audiences.
• Cross-Functional Collaboration: Work with marketing, growth, and leadership teams to amplify campaigns and milestones.
• Industry Trends: Stay updated on industry conversations to keep Plume at the forefront of relevant discussions, positioning us as a leader in RWAs.
• Data-Driven Approach: Use analytics and social media trends to generate actionable insights and optimize strategies.

???? Qualifications

• Crypto Native: Deep understanding of crypto communities and ecosystems.
• Experience: Proven experience in social media strategy, content creation, and digital marketing within high-growth environments.
• Communication Skills: Excellent written and verbal communication skills; able to collaborate effectively with internal teams and external partners.
• Proactive: Self-motivated, adaptable, and capable of managing multiple tasks in a dynamic setting.
• Execution-Focused: Strategic thinker with a strong focus on executing impactful campaigns and managing daily operations flawlessly.
• Proven Track Record: Demonstrated success in growing and engaging audiences organically and through paid social media strategies.
• Narrative Creation: Exceptional storytelling and writing skills, capable of simplifying complex topics into engaging content native to each platform.

???? What to Expect from Plume

• Competitive salary ranges aligned with top startups.
• Early employee equity grants.
• Fully remote work with optional NYC office visits.
• Comprehensive medical, dental, and vision benefits for US-based employees.