Social Media Manager

AUSTER WIP PRIVATE LIMITED; Northern (KY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Equity plan

Job summary

Netlify is hiring a Social Media Manager to own its social presence across X, LinkedIn, Bluesky and Discord. You will turn product launches and community activity into content that resonates with developers and vibecoders building with AI.

You will manage the social calendar, coordinate with Dev Advocates and product teams, and craft posts that explain Netlify ships with strong writing and public judgment. Equity and competitive pay are offered.

Qualifications

• 3+ years managing social media for a technical, developer, AI, or product-led brand.
• Experience handling high-volume brand handles across multiple platforms.
• Strong writing and public-communication judgment for technical topics.

Responsibilities

• Own Netlify's day-to-day social presence across X, LinkedIn, Bluesky, Discord and priority channels.
• Turn product launches and community activity into clear, engaging posts.
• Build and manage the social calendar balancing launches, education and builder content.
• Monitor ecosystem to highlight developers building with Netlify and AI tools.
• Support campaigns, promote challenges and events through social storytelling.
• Improve reach and engagement using platform algorithms.
• Coordinate intake, approvals, launches, and reporting with Dev Advocates and product teams.

Skills

Social media management

Tech brand experience

Copywriting

Data-driven

Job description

Netlify, the platform for building, deploying and scaling modern web and AI-native applications, is hiring a Social Media Manager to own its social presence across X, LinkedIn, Bluesky and Discord, turning product launches and community activity into content that resonates with developers and "vibecoders" building with AI.

Responsibilties

• Own Netlify's day-to-day social presence across X, LinkedIn, Bluesky, Discord, and other priority channels: write, publish, reply, monitor, and engage from the company handles
• Take new features, product launches, change log updates, customer examples, and community activity and turn them into clear, useful posts
• Build and manage the social calendar, balancing launches, education, builder spotlights, community moments, founder content, and timely conversations
• Monitor the broader builder ecosystem to find, celebrate, and amplify people building with Netlify, especially with AI tools and agentic workflows
• Support community and campaigns: promote challenges, contests, launches, events, and builder programs through social content and storytelling
• Use platform behavior and social algorithms to improve reach, engagement, and performance metrics
• Manage intake, approvals, launch support, calendars, reporting, and AI-assisted workflows with Dev Advocates, Product, and Support

Requirements

• 3+ years of experience managing social media for a technical, developer, AI, or product-led brand
• Experience managing high-volume brand handles, from publishing and engagement to monitoring and reporting
• Dev-culture fluency and good public judgment
• Enough technical fluency to understand what Netlify ships, with strong writing skills to explain it accurately
• Strong operating habits across calendars, intake, approvals, launch support, and reporting
• An experimental, data-aware mindset that can explain the "why" behind engagement metrics

Robust benefits and participation in Netlify's equity plan, alongside a competitive, location-based salary.