Social Media Manager

Air Apps; San Francisco (CA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Annual Bonus

Medical Insurance

Disability insurance

401k contribution

Transportation budget

Free meals

Gym membership

Air Conference opportunity

Job summary

A tech-driven company based in San Francisco is seeking a skilled Social Media Manager to develop and execute innovative strategies for enhancing brand awareness and online engagement. The candidate should hold a Bachelor’s degree in Marketing or Communications and possess over 4 years of experience in managing social media campaigns. Strong copywriting skills and proficiency in social media tools are essential. The role offers various perks including medical insurance and a transportation budget.

Qualifications

• 4+ years of experience managing social media campaigns.
• Familiarity with social media analytics tools.
• Ability to create engaging content across social media platforms.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Monitor and respond to comments and messages.
• Track and analyze key performance metrics.

Skills

Strong copywriting skills

Creative mindset

Ability to multitask

Knowledge of social media trends

Proficiency in social media management tools

Strong analytical skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Hootsuite

Sprout Social

Job description

Social Media Manager

Join to apply for the Social Media Manager role at Air Apps

About Air Apps: At Air Apps, we believe in thinking bigger—and moving faster. We’re a family‑founded company on a mission to create the world’s first AI‑powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self‑funded while reaching over 100 million downloads worldwide.

The Role: As a Social Media Manager at Air Apps, you will be responsible for developing and executing innovative social media strategies to increase brand awareness, engage our target audiences, and drive measurable growth in followers, engagement, and conversions. Collaborating with cross‑functional teams—including Marketing, Content, and Product—you will ensure that social media efforts align with broader brand and business objectives.

• Develop and execute comprehensive social media strategies across platforms including Facebook, Instagram, Twitter/X, LinkedIn, and TikTok.
• Create, curate, and schedule engaging content, including text, images, and short‑form videos, that aligns with our brand voice and objectives.
• Monitor and respond to comments, messages, and mentions to foster a positive online community and address user feedback.
• Track and analyze key performance metrics (e.g., reach, engagement, conversions) to assess campaign effectiveness and refine strategies.
• Stay informed about social media trends, platform updates, and best practices to ensure our campaigns remain innovative and effective.
• Collaborate with designers, content creators, and other team members to ensure cohesive and high‑quality social media content.
• Develop and manage social media advertising campaigns to maximize engagement and conversion rates.

• Bachelor’s degree in Marketing, Communications, or a related field.
• Around 4+ years of experience managing social media campaigns and online communities for brands.
• Strong copywriting skills with a deep understanding of brand voice and messaging.
• Proficiency in social media management tools such as Hootsuite, Sprout Social, or similar platforms.
• Familiarity with social media analytics tools and ability to translate data into actionable insights.
• Ability to multitask, manage deadlines, and work in a fast‑paced environment.
• Creative mindset with an eye for visual storytelling and content engagement.

• Apple hardware ecosystem for work.
• Annual Bonus.
• Medical Insurance (including vision & dental).
• Disability insurance - short and long‑term.
• 401k up to 4% contribution.
• Air Conference – an opportunity to meet the team, collaborate, and grow together.
• Transportation budget.
• Free meals at the hub.
• Gym membership.

Diversity & Inclusion: At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer: At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI‑generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.