Social Media Manager

Red Apple Group Inc.; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Red Apple Group Inc. is seeking a Social Media Manager to lead and grow its social presence from New York, NY.

This full-time on-site position focuses on planning, publishing, and optimizing posts, while coordinating with internal teams to source engaging content and maintain consistent messaging across platforms. You will track performance, adjust campaigns based on data, and stay abreast of trends to support broader brand initiatives.

Qualifications

• Experience in Social Media Marketing and SMO to manage campaigns and improve reach.
• Strong communication and writing skills for brand-aligned messaging.
• Content strategy to plan and adapt social content based on goals and performance data.
• Experience with social media analytics tools and understanding paid campaigns is beneficial.
• Experience managing business or brand social accounts, preferably in a multi-industry environment.
• Bachelor’s degree in Marketing, Communications, Media, or related field, or equivalent.
• Ability to work on-site in New York, collaborate with cross-functional teams, and manage multiple projects and deadlines.

Responsibilities

• Plan, publish, and optimize posts across multiple social platforms.
• Monitor engagement, respond to comments and messages promptly.
• Develop and execute content strategies aligned with brand objectives.
• Coordinate with internal teams to source content and ensure consistent messaging.
• Track performance metrics and adjust campaigns to improve results.
• Create and edit copy and visuals for social media posts.
• Stay current with social media trends and platform updates.
• Support broader campaigns with marketing and communications teams.

Skills

Social Media Marketing

SMO

Communication

Content Strategy

Social Analytics

Paid Social

Brand Management

Collaboration

Education

Bachelor’s in Marketing/Communications/Media

Job description

Company Description

Red Apple Group is a diversified conglomerate with holdings across the media, energy, real estate, finance, insurance, and retail sectors. The organization manages a broad portfolio of assets, providing stability and growth opportunities for team members. Its multi-industry presence enables cross-functional collaboration and exposure to different markets and customers. Red Apple Group values professionalism, integrity, and innovation in driving its business forward. Team members are encouraged to contribute ideas and support the company’s continued expansion. This position will report to Red Apple Media a division of the parent company Red Apple Group.

Role Description

The Social Media Manager is a full-time, on-site role based in New York, NY. This role is responsible for managing and growing Red Apple Group’s social media presence across multiple platforms, including planning and publishing posts, monitoring engagement, and responding to comments and messages in a timely and professional manner. The Social Media Manager will develop and execute content strategies that align with brand objectives, coordinate with internal teams to source content, and ensure messaging is consistent and accurate. Day-to-day tasks include tracking performance metrics, optimizing campaigns, creating and editing copy and visuals, and staying current with social media trends and platform updates. The role also involves collaborating with marketing and communications colleagues to support broader campaigns and brand initiatives.

Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to manage campaigns and improve reach and engagement.
• Candidates should possess strong Communication and Writing skills for crafting clear, compelling, and brand-aligned messages.
• Candidates should possess Content Strategy skills to plan, organize, and adapt social content based on goals and performance data.
• Experience with social media analytics tools (e.g., native platform insights, third-party tools) and basic understanding of paid social campaigns is beneficial.
• Relevant experience managing business or brand social accounts, preferably in a multi-industry or corporate environment, is beneficial.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience, is beneficial.
• Ability to work on-site in New York, NY, collaborate with cross-functional teams, and manage multiple projects and deadlines.