Strategic Social Media Manager - Growth & Engagement

Red Apple Group Inc.; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Red Apple Group Inc. is seeking a Social Media Manager to lead and grow its social presence from New York, NY.

This full-time on-site position focuses on planning, publishing, and optimizing posts, while coordinating with internal teams to source engaging content and maintain consistent messaging across platforms. You will track performance, adjust campaigns based on data, and stay abreast of trends to support broader brand initiatives.

Qualifications

• Experience in Social Media Marketing and SMO to manage campaigns and improve reach.
• Strong communication and writing skills for brand-aligned messaging.
• Content strategy to plan and adapt social content based on goals and performance data.
• Experience with social media analytics tools and understanding paid campaigns is beneficial.
• Experience managing business or brand social accounts, preferably in a multi-industry environment.
• Bachelor’s degree in Marketing, Communications, Media, or related field, or equivalent.
• Ability to work on-site in New York, collaborate with cross-functional teams, and manage multiple projects and deadlines.

Responsibilities

• Plan, publish, and optimize posts across multiple social platforms.
• Monitor engagement, respond to comments and messages promptly.
• Develop and execute content strategies aligned with brand objectives.
• Coordinate with internal teams to source content and ensure consistent messaging.
• Track performance metrics and adjust campaigns to improve results.
• Create and edit copy and visuals for social media posts.
• Stay current with social media trends and platform updates.
• Support broader campaigns with marketing and communications teams.

Skills

Social Media Marketing

SMO

Communication

Content Strategy

Social Analytics

Paid Social

Brand Management

Collaboration

Education

Bachelor’s in Marketing/Communications/Media

Job description

Red Apple Group Inc. is seeking a Social Media Manager to lead and grow its social presence from New York, NY.

This full-time on-site position focuses on planning, publishing, and optimizing posts, while coordinating with internal teams to source engaging content and maintain consistent messaging across platforms. You will track performance, adjust campaigns based on data, and stay abreast of trends to support broader brand initiatives.